Analysis
The estimated $25,832 debt burden here aligns closely with what communications graduates typically carry, but when paired with first-year earnings around $40,000—based on three comparable Tennessee programs—it creates a debt-to-earnings ratio of 0.65 that's manageable though not exceptional. This lands squarely in the middle of what you'd expect nationally for this field, where median earnings sit at $39,794. The challenge is that we're working with estimates from peer programs rather than Union's actual graduate outcomes, so there's inherent uncertainty about how this specific program performs.
What the Tennessee data suggests is relative consistency across the state's communications programs. The estimated earnings match the state median exactly, and graduates from UT-Knoxville—the state's flagship—earn only about $2,300 more in their first year. That narrow spread implies the field itself, rather than institutional prestige, largely determines starting salaries in Tennessee's communications market. Union's stronger admission standards (1243 SAT average, 47% acceptance rate) position it competitively within the state, though that academic selectivity doesn't necessarily translate to premium earnings in this particular major.
The practical consideration: a debt load under $26,000 is serviceable on $40,000 in earnings, but it assumes your child enters the communications field directly and secures work reasonably close to these estimates. Given the lack of program-specific data, visiting Union to understand their placement support and industry connections would help gauge whether their graduates actually hit these benchmarks—or exceed them.
Where Union University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Tennessee
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Tennessee (11 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,450 | $39,819* | — | $25,832* | — | |
| $13,484 | $42,173* | $51,859 | $21,368* | 0.51 | |
| $10,344 | $39,819* | — | $25,000* | 0.63 | |
| $22,690 | $33,162* | $33,687 | $27,000* | 0.81 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Union University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in TN. Actual outcomes may vary.