Radio, Television, and Digital Communication at University of Cincinnati-Main Campus
Bachelor's Degree
uc.eduAnalysis
University of Cincinnati's media program starts weak but rebounds impressively—graduates earn just $28,719 in their first year, slightly below both state and national medians. However, earnings nearly double by year four to reach $50,809, placing this program among Ohio's top performers and substantially ahead of the state median of $29,086. That 77% earnings growth trajectory suggests graduates may start in entry-level production or intern-adjacent roles before transitioning into better-paying positions.
The $25,000 debt load is reasonable relative to that eventual earning power, though the first-year debt-to-earnings ratio of 0.87 means your child should expect a tight budget initially. The fact that this program ultimately matches the earnings of Miami University's highly-regarded media programs—despite UC's much lower admission selectivity—indicates strong industry connections or career services that help students climb the ladder. Most Ohio media programs show earnings in the low $30,000s even four years out, making UC's long-term performance particularly notable.
If your child can manage lean early years (potentially living at home or working a second job initially), this program offers a viable path into media careers. The key is having realistic expectations about that first year and potentially lining up internships that convert to full-time roles post-graduation. Just be prepared: this is a "pay your dues" field where career success depends heavily on persistence through those early, lower-earning years.
Where University of Cincinnati-Main Campus Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How University of Cincinnati-Main Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Cincinnati-Main Campus | $28,719 | $50,809 | +77% |
| Miami University-Middletown | $50,938 | $59,993 | +18% |
| Miami University-Oxford | $50,938 | $59,993 | +18% |
| Miami University-Hamilton | $50,938 | $59,993 | +18% |
| Ohio University-Eastern Campus | $29,086 | $41,203 | +42% |
Compare to Similar Programs in Ohio
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Ohio (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,570 | $28,719 | $50,809 | $25,000 | 0.87 | |
| $7,278 | $50,938 | $59,993 | $24,250 | 0.48 | |
| $7,278 | $50,938 | $59,993 | $24,250 | 0.48 | |
| $17,809 | $50,938 | $59,993 | $24,250 | 0.48 | |
| $36,078 | $33,554 | $37,230 | $15,250 | 0.45 | |
| $12,799 | $31,699 | $34,810 | $26,000 | 0.82 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Cincinnati-Main Campus, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 47 graduates with reported earnings and 55 graduates with debt data. Small samples may not be representative.