Median Earnings (1yr)
$28,719
41st percentile
40th percentile in Ohio
Median Debt
$25,000
3% above national median

Analysis

University of Cincinnati's media program starts weak but rebounds impressively—graduates earn just $28,719 in their first year, slightly below both state and national medians. However, earnings nearly double by year four to reach $50,809, placing this program among Ohio's top performers and substantially ahead of the state median of $29,086. That 77% earnings growth trajectory suggests graduates may start in entry-level production or intern-adjacent roles before transitioning into better-paying positions.

The $25,000 debt load is reasonable relative to that eventual earning power, though the first-year debt-to-earnings ratio of 0.87 means your child should expect a tight budget initially. The fact that this program ultimately matches the earnings of Miami University's highly-regarded media programs—despite UC's much lower admission selectivity—indicates strong industry connections or career services that help students climb the ladder. Most Ohio media programs show earnings in the low $30,000s even four years out, making UC's long-term performance particularly notable.

If your child can manage lean early years (potentially living at home or working a second job initially), this program offers a viable path into media careers. The key is having realistic expectations about that first year and potentially lining up internships that convert to full-time roles post-graduation. Just be prepared: this is a "pay your dues" field where career success depends heavily on persistence through those early, lower-earning years.

Where University of Cincinnati-Main Campus Stands

Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally

Earnings Distribution

How University of Cincinnati-Main Campus graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Cincinnati-Main Campus$28,719$50,809+77%
Miami University-Middletown$50,938$59,993+18%
Miami University-Oxford$50,938$59,993+18%
Miami University-Hamilton$50,938$59,993+18%
Ohio University-Eastern Campus$29,086$41,203+42%

Compare to Similar Programs in Ohio

Radio, Television, and Digital Communication bachelors's programs at peer institutions in Ohio (28 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Cincinnati-Main CampusCincinnati$13,570$28,719$50,809$25,0000.87
Miami University-HamiltonHamilton$7,278$50,938$59,993$24,2500.48
Miami University-MiddletownMiddletown$7,278$50,938$59,993$24,2500.48
Miami University-OxfordOxford$17,809$50,938$59,993$24,2500.48
Cedarville UniversityCedarville$36,078$33,554$37,230$15,2500.45
University of Akron Main CampusAkron$12,799$31,699$34,810$26,0000.82
National Median—$29,976—$24,2500.81

Career Paths

Occupations commonly associated with radio, television, and digital communication graduates

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

$83,480/yrJobs growth:Bachelor's degree

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

$83,480/yrJobs growth:Bachelor's degree

Talent Directors

Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.

$83,480/yrJobs growth:Bachelor's degree

Media Technical Directors/Managers

Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.

$83,480/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Managers, All Other

All managers not listed separately.

Regulatory Affairs Managers

Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.

Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Cincinnati-Main Campus, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 47 graduates with reported earnings and 55 graduates with debt data. Small samples may not be representative.