Communication and Media Studies at University of Kansas
Bachelor's Degree
Analysis
KU's communication program punches well above its weight class, with first-year earnings of $40,772 that exceed the national median by 17% and beat most Kansas competitors. More importantly, earnings climb to $52,304 by year four—a 28% increase that suggests graduates are building real career momentum rather than hitting a ceiling. With manageable debt of $22,250, you're looking at a debt-to-earnings ratio that stays below 0.6 even in the first year, when money is typically tightest.
The value story here is about trajectory. While KU trails Washburn slightly in starting salaries, graduates are clearing the 80th percentile nationally in their field—landing in the top fifth of all communication programs across 1,132 schools. At 60th percentile within Kansas, this program outperforms the state median by over $7,000 annually, which compounds significantly over a career. The debt load sits below both state and national averages, making the investment easier to manage.
For an accessible Big 12 school (88% admission rate), these outcomes deliver solid returns. Communication degrees often face skepticism about earning power, but KU's graduates demonstrate clear career progression and above-average compensation. The combination of reasonable debt, strong earnings growth, and top-quintile national performance makes this a defensible choice for students serious about the field.
Where University of Kansas Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Kansas graduates compare to all programs nationally
University of Kansas graduates earn $41k, placing them in the 80th percentile of all communication and media studies bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kansas
Communication and Media Studies bachelors's programs at peer institutions in Kansas (22 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Kansas | $40,772 | $52,304 | $22,250 | 0.55 |
| Washburn University | $39,932 | $41,062 | $21,875 | 0.55 |
| Emporia State University | $37,095 | $38,330 | $26,000 | 0.70 |
| Wichita State University | $35,035 | $40,440 | $25,159 | 0.72 |
| Ottawa University-Ottawa | $33,465 | — | $27,000 | 0.81 |
| Ottawa University-Online | $33,465 | — | $27,000 | 0.81 |
| National Median | $34,959 | — | $25,000 | 0.72 |
Other Communication and Media Studies Programs in Kansas
Compare tuition, earnings, and debt across Kansas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Washburn University Topeka | $9,578 | $39,932 | $21,875 |
| Emporia State University Emporia | $7,356 | $37,095 | $26,000 |
| Wichita State University Wichita | $9,322 | $35,035 | $25,159 |
| Ottawa University-Ottawa Ottawa | $35,300 | $33,465 | $27,000 |
| Ottawa University-Online Overland Park | — | $33,465 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Kansas, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 117 graduates with reported earnings and 119 graduates with debt data. Small samples may not be representative.