Median Earnings (1yr)
$40,772
80th percentile
60th percentile in Kansas
Median Debt
$22,250
11% below national median

Analysis

KU's communication program punches well above its weight class, with first-year earnings of $40,772 that exceed the national median by 17% and beat most Kansas competitors. More importantly, earnings climb to $52,304 by year fourβ€”a 28% increase that suggests graduates are building real career momentum rather than hitting a ceiling. With manageable debt of $22,250, you're looking at a debt-to-earnings ratio that stays below 0.6 even in the first year, when money is typically tightest.

The value story here is about trajectory. While KU trails Washburn slightly in starting salaries, graduates are clearing the 80th percentile nationally in their fieldβ€”landing in the top fifth of all communication programs across 1,132 schools. At 60th percentile within Kansas, this program outperforms the state median by over $7,000 annually, which compounds significantly over a career. The debt load sits below both state and national averages, making the investment easier to manage.

For an accessible Big 12 school (88% admission rate), these outcomes deliver solid returns. Communication degrees often face skepticism about earning power, but KU's graduates demonstrate clear career progression and above-average compensation. The combination of reasonable debt, strong earnings growth, and top-quintile national performance makes this a defensible choice for students serious about the field.

Where University of Kansas Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of Kansas graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Kansas$40,772$52,304+28%
Kansas State University$30,385$45,562+50%
Washburn University$39,932$41,062+3%
Wichita State University$35,035$40,440+15%
Pittsburg State University$28,106$39,868+42%

Compare to Similar Programs in Kansas

Communication and Media Studies bachelors's programs at peer institutions in Kansas (22 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of KansasLawrence$11,700$40,772$52,304$22,2500.55
Washburn UniversityTopeka$9,578$39,932$41,062$21,8750.55
Emporia State UniversityEmporia$7,356$37,095$38,330$26,0000.70
Wichita State UniversityWichita$9,322$35,035$40,440$25,1590.72
Ottawa University-OttawaOttawa$35,300$33,465β€”$27,0000.81
Ottawa University-OnlineOverland Parkβ€”$33,465β€”$27,0000.81
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Kansas, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 117 graduates with reported earnings and 119 graduates with debt data. Small samples may not be representative.