Analysis
KU's communication program punches well above its weight class, with first-year earnings of $40,772 that exceed the national median by 17% and beat most Kansas competitors. More importantly, earnings climb to $52,304 by year fourβa 28% increase that suggests graduates are building real career momentum rather than hitting a ceiling. With manageable debt of $22,250, you're looking at a debt-to-earnings ratio that stays below 0.6 even in the first year, when money is typically tightest.
The value story here is about trajectory. While KU trails Washburn slightly in starting salaries, graduates are clearing the 80th percentile nationally in their fieldβlanding in the top fifth of all communication programs across 1,132 schools. At 60th percentile within Kansas, this program outperforms the state median by over $7,000 annually, which compounds significantly over a career. The debt load sits below both state and national averages, making the investment easier to manage.
For an accessible Big 12 school (88% admission rate), these outcomes deliver solid returns. Communication degrees often face skepticism about earning power, but KU's graduates demonstrate clear career progression and above-average compensation. The combination of reasonable debt, strong earnings growth, and top-quintile national performance makes this a defensible choice for students serious about the field.
Where University of Kansas Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Kansas graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Kansas | $40,772 | $52,304 | +28% |
| Kansas State University | $30,385 | $45,562 | +50% |
| Washburn University | $39,932 | $41,062 | +3% |
| Wichita State University | $35,035 | $40,440 | +15% |
| Pittsburg State University | $28,106 | $39,868 | +42% |
Compare to Similar Programs in Kansas
Communication and Media Studies bachelors's programs at peer institutions in Kansas (22 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,700 | $40,772 | $52,304 | $22,250 | 0.55 | |
| $9,578 | $39,932 | $41,062 | $21,875 | 0.55 | |
| $7,356 | $37,095 | $38,330 | $26,000 | 0.70 | |
| $9,322 | $35,035 | $40,440 | $25,159 | 0.72 | |
| $35,300 | $33,465 | β | $27,000 | 0.81 | |
| β | $33,465 | β | $27,000 | 0.81 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Kansas, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 117 graduates with reported earnings and 119 graduates with debt data. Small samples may not be representative.