Analysis
Wichita State's Communication and Media Studies program delivers exactly what the numbers suggest: perfectly average outcomes at a perfectly reasonable price. Graduates earn $35,035 in their first year—essentially matching the national median—while carrying $25,159 in debt. That 0.72 debt-to-earnings ratio means students borrow less than a year's salary, a manageable starting point for a field not known for high pay.
Within Kansas, this program performs slightly better than you might expect given its national standing. It ranks in the 60th percentile among state programs, outearning graduates from Ottawa University and smaller Kansas schools while trailing the flagship University of Kansas by about $5,700. The 15% earnings growth over four years ($40,440 by year four) is modest but steady, suggesting graduates find their footing rather than experiencing dramatic career acceleration.
The real question is whether $25,000 in debt makes sense for $35,000 starting pay in a communications field. For students who can attend as Kansas residents and genuinely want this career path, the math works—especially at an accessible university with a 95% admission rate. But families should understand they're paying for credentialing in a competitive field where networking and internships matter as much as the degree itself. This isn't a financial home run, but it's not a trap either.
Where Wichita State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Wichita State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Wichita State University | $35,035 | $40,440 | +15% |
| University of Kansas | $40,772 | $52,304 | +28% |
| Kansas State University | $30,385 | $45,562 | +50% |
| Washburn University | $39,932 | $41,062 | +3% |
| Pittsburg State University | $28,106 | $39,868 | +42% |
Compare to Similar Programs in Kansas
Communication and Media Studies bachelors's programs at peer institutions in Kansas (22 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,322 | $35,035 | $40,440 | $25,159 | 0.72 | |
| $11,700 | $40,772 | $52,304 | $22,250 | 0.55 | |
| $9,578 | $39,932 | $41,062 | $21,875 | 0.55 | |
| $7,356 | $37,095 | $38,330 | $26,000 | 0.70 | |
| — | $33,465 | — | $27,000 | 0.81 | |
| — | $33,465 | — | $27,000 | 0.81 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wichita State University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 96 graduates with reported earnings and 92 graduates with debt data. Small samples may not be representative.