Public Relations, Advertising, and Applied Communication at University of Louisiana at Lafayette
Bachelor's Degree
louisiana.eduAnalysis
UL Lafayette's communications program lands graduates at $34,434 in their first year—about $5,300 below the national median for this major. That's a significant gap, placing this program in just the 19th percentile nationally. However, context matters: with only five schools offering this program in Louisiana, UL Lafayette actually hits the state median exactly and ranks right in the middle of local options. You're not getting a premium outcome, but you're also not paying premium prices with manageable debt of $26,000.
The trajectory here is steady rather than spectacular—earnings grow to $38,556 by year four, closing some but not all of that national gap. The debt-to-earnings ratio of 0.76 is reasonable, meaning graduates can realistically manage their loans on a communications salary. If your child plans to stay in Louisiana, where the regional job market may favor local connections and where this school performs competitively against in-state peers, this could work out fine.
The practical reality: this program prepares students adequately for Louisiana's communications market but doesn't open doors to the higher-paying national opportunities that top-tier programs provide. If your child is cost-conscious, plans to work locally, and values the accessibility of an 89% admission rate, the numbers support that decision. If they're aiming for major-market PR or advertising jobs, they'll be competing against graduates earning $10,000+ more right out of the gate.
Where University of Louisiana at Lafayette Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Louisiana at Lafayette graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Louisiana at Lafayette | $34,434 | $38,556 | +12% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Loyola University New Orleans | $36,004 | $41,544 | +15% |
Compare to Similar Programs in Louisiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Louisiana (5 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,418 | $34,434 | $38,556 | $26,000 | 0.76 | |
| $47,240 | $36,004 | $41,544 | $25,000 | 0.69 | |
| $65,538 | $32,879 | — | $30,354 | 0.92 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Louisiana at Lafayette, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 64 graduates with reported earnings and 71 graduates with debt data. Small samples may not be representative.