Public Relations, Advertising, and Applied Communication at University of Louisiana at Lafayette
Bachelor's Degree
Analysis
UL Lafayette's communications program lands graduates at $34,434 in their first year—about $5,300 below the national median for this major. That's a significant gap, placing this program in just the 19th percentile nationally. However, context matters: with only five schools offering this program in Louisiana, UL Lafayette actually hits the state median exactly and ranks right in the middle of local options. You're not getting a premium outcome, but you're also not paying premium prices with manageable debt of $26,000.
The trajectory here is steady rather than spectacular—earnings grow to $38,556 by year four, closing some but not all of that national gap. The debt-to-earnings ratio of 0.76 is reasonable, meaning graduates can realistically manage their loans on a communications salary. If your child plans to stay in Louisiana, where the regional job market may favor local connections and where this school performs competitively against in-state peers, this could work out fine.
The practical reality: this program prepares students adequately for Louisiana's communications market but doesn't open doors to the higher-paying national opportunities that top-tier programs provide. If your child is cost-conscious, plans to work locally, and values the accessibility of an 89% admission rate, the numbers support that decision. If they're aiming for major-market PR or advertising jobs, they'll be competing against graduates earning $10,000+ more right out of the gate.
Where University of Louisiana at Lafayette Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Louisiana at Lafayette graduates compare to all programs nationally
University of Louisiana at Lafayette graduates earn $34k, placing them in the 19th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Louisiana
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Louisiana (5 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Louisiana at Lafayette | $34,434 | $38,556 | $26,000 | 0.76 |
| Loyola University New Orleans | $36,004 | $41,544 | $25,000 | 0.69 |
| Tulane University of Louisiana | $32,879 | — | $30,354 | 0.92 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Louisiana
Compare tuition, earnings, and debt across Louisiana schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Loyola University New Orleans New Orleans | $47,240 | $36,004 | $25,000 |
| Tulane University of Louisiana New Orleans | $65,538 | $32,879 | $30,354 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Louisiana at Lafayette, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 64 graduates with reported earnings and 71 graduates with debt data. Small samples may not be representative.