Communication and Media Studies at University of North Carolina Asheville
Bachelor's Degree
new.unca.eduAnalysis
UNC Asheville's Communication and Media Studies program produces earnings well below what families should expect, landing in just the 13th percentile nationally—meaning 87% of similar programs deliver better outcomes. While $28,950 four years out represents only modest growth from the first-year median of $27,682, the real concern emerges when comparing to other North Carolina options. The program trails the state median by roughly $3,400 annually, and graduates earn dramatically less than peers from nearby Appalachian State ($38,331) or NC State ($39,889), despite similar debt loads around $23,000-$25,000.
The debt-to-earnings ratio of 0.84 means graduates face nearly a full year's salary in student loans, which becomes particularly challenging at these income levels. Even among North Carolina's 40 communication programs, this ranks only at the 40th percentile—essentially middle-of-the-pack within the state but trailing national standards significantly. The minimal earnings growth over four years suggests limited advancement potential in the career paths graduates typically pursue.
For families considering this program, the math is straightforward: other North Carolina public universities deliver $10,000+ more in annual earnings for comparable upfront investment. Unless location in Asheville is essential or specific faculty connections exist, stronger options are readily available in-state that would provide both better immediate returns and career trajectories worth the debt burden.
Where University of North Carolina Asheville Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of North Carolina Asheville graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of North Carolina Asheville | $27,682 | $28,950 | +5% |
| Wake Forest University | $42,055 | $60,234 | +43% |
| Elon University | $48,637 | $60,125 | +24% |
| University of North Carolina at Chapel Hill | $43,348 | $59,487 | +37% |
| East Carolina University | $37,813 | $48,249 | +28% |
Compare to Similar Programs in North Carolina
Communication and Media Studies bachelors's programs at peer institutions in North Carolina (40 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,461 | $27,682 | $28,950 | $23,125 | 0.84 | |
| $44,536 | $48,637 | $60,125 | $23,250 | 0.48 | |
| $8,989 | $43,348 | $59,487 | $15,500 | 0.36 | |
| $64,758 | $42,055 | $60,234 | $22,250 | 0.53 | |
| $8,895 | $39,889 | $47,004 | $22,324 | 0.56 | |
| $7,541 | $38,331 | $40,125 | $21,500 | 0.56 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Carolina Asheville, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 51 graduates with reported earnings and 48 graduates with debt data. Small samples may not be representative.