Median Earnings (1yr)
$27,682
13th percentile
40th percentile in North Carolina
Median Debt
$23,125
7% below national median

Analysis

UNC Asheville's Communication and Media Studies program produces earnings well below what families should expect, landing in just the 13th percentile nationally—meaning 87% of similar programs deliver better outcomes. While $28,950 four years out represents only modest growth from the first-year median of $27,682, the real concern emerges when comparing to other North Carolina options. The program trails the state median by roughly $3,400 annually, and graduates earn dramatically less than peers from nearby Appalachian State ($38,331) or NC State ($39,889), despite similar debt loads around $23,000-$25,000.

The debt-to-earnings ratio of 0.84 means graduates face nearly a full year's salary in student loans, which becomes particularly challenging at these income levels. Even among North Carolina's 40 communication programs, this ranks only at the 40th percentile—essentially middle-of-the-pack within the state but trailing national standards significantly. The minimal earnings growth over four years suggests limited advancement potential in the career paths graduates typically pursue.

For families considering this program, the math is straightforward: other North Carolina public universities deliver $10,000+ more in annual earnings for comparable upfront investment. Unless location in Asheville is essential or specific faculty connections exist, stronger options are readily available in-state that would provide both better immediate returns and career trajectories worth the debt burden.

Where University of North Carolina Asheville Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of North Carolina Asheville graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of North Carolina Asheville$27,682$28,950+5%
Wake Forest University$42,055$60,234+43%
Elon University$48,637$60,125+24%
University of North Carolina at Chapel Hill$43,348$59,487+37%
East Carolina University$37,813$48,249+28%

Compare to Similar Programs in North Carolina

Communication and Media Studies bachelors's programs at peer institutions in North Carolina (40 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of North Carolina AshevilleAsheville$7,461$27,682$28,950$23,1250.84
Elon UniversityElon$44,536$48,637$60,125$23,2500.48
University of North Carolina at Chapel HillChapel Hill$8,989$43,348$59,487$15,5000.36
Wake Forest UniversityWinston-Salem$64,758$42,055$60,234$22,2500.53
North Carolina State University at RaleighRaleigh$8,895$39,889$47,004$22,3240.56
Appalachian State UniversityBoone$7,541$38,331$40,125$21,5000.56
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Carolina Asheville, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 51 graduates with reported earnings and 48 graduates with debt data. Small samples may not be representative.