Analysis
A debt load of $26,000 against first-year earnings around $35,000 puts this program in workable territory—the 0.74 debt-to-earnings ratio suggests manageable monthly payments for most graduates. But context matters here: these figures come from national peer programs, not University of Sioux Falls' actual graduate outcomes, which the DOE doesn't publish due to small sample sizes.
What we do know is that South Dakota's communication programs typically produce stronger starting salaries than the national average. The state median sits at $37,482, and the two flagship public universities with reported data—South Dakota State and University of South Dakota—show graduates earning $39,173 and $35,792 respectively. If University of Sioux Falls tracks closer to these in-state peers than to the national baseline, the financial picture improves. The estimated debt aligns with what South Dakota schools typically charge ($25,750 state median), which at least suggests the borrowing estimate is realistic for the market.
The real question is whether a smaller private institution delivers salary outcomes comparable to the larger public options that dominate South Dakota's communication landscape. Without actual graduate data, you're essentially betting that this program performs at least as well as the national median for communication degrees—a threshold that leaves graduates with serviceable but not impressive early earnings.
Where University of Sioux Falls Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Compare to Similar Programs in South Dakota
Communication and Media Studies bachelors's programs at peer institutions in South Dakota (7 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $20,740 | $34,959* | — | $26,000* | — | |
| $9,299 | $39,173* | $35,719 | $25,500* | 0.65 | |
| $9,432 | $35,792* | $45,965 | $26,000* | 0.73 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Sioux Falls, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 613 similar programs. Actual outcomes may vary.