Median Earnings (1yr)
$34,654
48th percentile
60th percentile in South Carolina
Median Debt
$28,000
12% above national median

Analysis

USC Aiken's Communication and Media Studies program sits squarely in the middle of what's typical nationally, but there's a meaningful advantage for South Carolina residents: it outperforms 60% of in-state programs while maintaining exceptionally low debt. That $28,000 median debt puts borrowers in a stronger position than 95% of similar programs nationwideβ€”a significant factor when starting salaries in this field hover around $35,000.

The earnings trajectory shows steady growth, with graduates seeing a 12% increase by year four to reach nearly $39,000. While this doesn't match the elite private option at Furman ($41,766), it's competitive with larger state universities like USC Columbia and Winthrop. The debt-to-earnings ratio of 0.81 means graduates typically owe less than one year's salary, making those loan payments manageable even on entry-level media salaries.

For families considering in-state tuition at a regional campus, this program delivers solid middle-ground value. You're not getting premium outcomes, but you're also avoiding the debt traps common in communications programs. The combination of below-average borrowing and above-median state performance makes this a financially sensible choice for students committed to media careersβ€”just understand that $35,000-$40,000 represents the realistic earning range for the field.

Where University of South Carolina Aiken Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How University of South Carolina Aiken graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of South Carolina Aiken$34,654$38,731+12%
Furman University$41,766$56,966+36%
College of Charleston$36,903$50,262+36%
Coastal Carolina University$29,821$43,057+44%
Charleston Southern University$33,518$35,818+7%

Compare to Similar Programs in South Carolina

Communication and Media Studies bachelors's programs at peer institutions in South Carolina (25 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of South Carolina AikenAiken$10,760$34,654$38,731$28,0000.81
Furman UniversityGreenville$58,312$41,766$56,966$22,6310.54
College of CharlestonCharleston$12,978$36,903$50,262$23,2500.63
University of South Carolina-ColumbiaColumbia$12,688$35,586β€”$25,5000.72
Winthrop UniversityRock Hill$15,956$35,198$34,529$27,0000.77
University of South Carolina-UpstateSpartanburg$11,583$34,456$33,221$27,0000.78
National Medianβ€”$34,959β€”$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Carolina Aiken, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 49 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.