Analysis
USC Aiken's Communication and Media Studies program sits squarely in the middle of what's typical nationally, but there's a meaningful advantage for South Carolina residents: it outperforms 60% of in-state programs while maintaining exceptionally low debt. That $28,000 median debt puts borrowers in a stronger position than 95% of similar programs nationwideβa significant factor when starting salaries in this field hover around $35,000.
The earnings trajectory shows steady growth, with graduates seeing a 12% increase by year four to reach nearly $39,000. While this doesn't match the elite private option at Furman ($41,766), it's competitive with larger state universities like USC Columbia and Winthrop. The debt-to-earnings ratio of 0.81 means graduates typically owe less than one year's salary, making those loan payments manageable even on entry-level media salaries.
For families considering in-state tuition at a regional campus, this program delivers solid middle-ground value. You're not getting premium outcomes, but you're also avoiding the debt traps common in communications programs. The combination of below-average borrowing and above-median state performance makes this a financially sensible choice for students committed to media careersβjust understand that $35,000-$40,000 represents the realistic earning range for the field.
Where University of South Carolina Aiken Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of South Carolina Aiken graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of South Carolina Aiken | $34,654 | $38,731 | +12% |
| Furman University | $41,766 | $56,966 | +36% |
| College of Charleston | $36,903 | $50,262 | +36% |
| Coastal Carolina University | $29,821 | $43,057 | +44% |
| Charleston Southern University | $33,518 | $35,818 | +7% |
Compare to Similar Programs in South Carolina
Communication and Media Studies bachelors's programs at peer institutions in South Carolina (25 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,760 | $34,654 | $38,731 | $28,000 | 0.81 | |
| $58,312 | $41,766 | $56,966 | $22,631 | 0.54 | |
| $12,978 | $36,903 | $50,262 | $23,250 | 0.63 | |
| $12,688 | $35,586 | β | $25,500 | 0.72 | |
| $15,956 | $35,198 | $34,529 | $27,000 | 0.77 | |
| $11,583 | $34,456 | $33,221 | $27,000 | 0.78 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Carolina Aiken, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.