Median Earnings (1yr)
$34,105
17th percentile
40th percentile in Florida
Median Debt
$17,082
31% below national median

Analysis

USF's communications program graduates are earning about $5,700 less than Florida's state median for this degree—a significant gap that places them in the bottom half of Florida programs and the bottom fifth nationally. While the relatively low debt load of $17,000 is better than most programs, it doesn't offset the earnings shortfall. For comparison, University of Florida and Florida State graduates in this field start around $42,000—roughly 25% higher with similar debt levels.

The debt-to-earnings ratio of 0.50 looks manageable on paper, but context matters: you're borrowing half a year's salary to earn below-average pay in a competitive field. Within Florida's 23 communications programs, landing at the 40th percentile means most alternatives offer better financial outcomes. The $34,000 starting salary translates to roughly $2,800 monthly before taxes—tight for Tampa's rising cost of living, especially when servicing student loans.

For families seeking return on investment in communications, this program trails too many Florida alternatives. Unless your student has compelling non-financial reasons to choose USF—specific faculty connections, geographic necessity, or unique program features—the in-state flagship or Florida State would deliver meaningfully better earning potential with comparable debt. The numbers suggest looking elsewhere within Florida's public system first.

Where University of South Florida Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How University of South Florida graduates compare to all programs nationally

Compare to Similar Programs in Florida

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Florida (23 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of South FloridaTampa$6,410$34,105—$17,0820.50
University of MiamiCoral Gables$59,926$43,917$61,959$18,0000.41
University of FloridaGainesville$6,381$42,099$58,636$17,4390.41
University of Florida-OnlineGainesville$3,876$42,099$58,636$17,4390.41
Florida State UniversityTallahassee$5,656$41,060$51,082$13,8490.34
University of Central FloridaOrlando$6,368$37,388$44,367$18,7500.50
National Median—$39,794—$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Florida, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 49 graduates with reported earnings and 47 graduates with debt data. Small samples may not be representative.