Public Relations, Advertising, and Applied Communication at University of South Florida
Bachelor's Degree
Analysis
USF's communications program graduates are earning about $5,700 less than Florida's state median for this degree—a significant gap that places them in the bottom half of Florida programs and the bottom fifth nationally. While the relatively low debt load of $17,000 is better than most programs, it doesn't offset the earnings shortfall. For comparison, University of Florida and Florida State graduates in this field start around $42,000—roughly 25% higher with similar debt levels.
The debt-to-earnings ratio of 0.50 looks manageable on paper, but context matters: you're borrowing half a year's salary to earn below-average pay in a competitive field. Within Florida's 23 communications programs, landing at the 40th percentile means most alternatives offer better financial outcomes. The $34,000 starting salary translates to roughly $2,800 monthly before taxes—tight for Tampa's rising cost of living, especially when servicing student loans.
For families seeking return on investment in communications, this program trails too many Florida alternatives. Unless your student has compelling non-financial reasons to choose USF—specific faculty connections, geographic necessity, or unique program features—the in-state flagship or Florida State would deliver meaningfully better earning potential with comparable debt. The numbers suggest looking elsewhere within Florida's public system first.
Where University of South Florida Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of South Florida graduates compare to all programs nationally
University of South Florida graduates earn $34k, placing them in the 17th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Compare to Similar Programs in Florida
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Florida (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of South Florida | $34,105 | — | $17,082 | 0.50 |
| University of Miami | $43,917 | $61,959 | $18,000 | 0.41 |
| University of Florida | $42,099 | $58,636 | $17,439 | 0.41 |
| University of Florida-Online | $42,099 | $58,636 | $17,439 | 0.41 |
| Florida State University | $41,060 | $51,082 | $13,849 | 0.34 |
| University of Central Florida | $37,388 | $44,367 | $18,750 | 0.50 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Miami Coral Gables | $59,926 | $43,917 | $18,000 |
| University of Florida Gainesville | $6,381 | $42,099 | $17,439 |
| University of Florida-Online Gainesville | $3,876 | $42,099 | $17,439 |
| Florida State University Tallahassee | $5,656 | $41,060 | $13,849 |
| University of Central Florida Orlando | $6,368 | $37,388 | $18,750 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Florida, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 47 graduates with debt data. Small samples may not be representative.