Public Relations, Advertising, and Applied Communication at University of South Florida
Bachelor's Degree
usf.eduAnalysis
USF's communications program graduates are earning about $5,700 less than Florida's state median for this degree—a significant gap that places them in the bottom half of Florida programs and the bottom fifth nationally. While the relatively low debt load of $17,000 is better than most programs, it doesn't offset the earnings shortfall. For comparison, University of Florida and Florida State graduates in this field start around $42,000—roughly 25% higher with similar debt levels.
The debt-to-earnings ratio of 0.50 looks manageable on paper, but context matters: you're borrowing half a year's salary to earn below-average pay in a competitive field. Within Florida's 23 communications programs, landing at the 40th percentile means most alternatives offer better financial outcomes. The $34,000 starting salary translates to roughly $2,800 monthly before taxes—tight for Tampa's rising cost of living, especially when servicing student loans.
For families seeking return on investment in communications, this program trails too many Florida alternatives. Unless your student has compelling non-financial reasons to choose USF—specific faculty connections, geographic necessity, or unique program features—the in-state flagship or Florida State would deliver meaningfully better earning potential with comparable debt. The numbers suggest looking elsewhere within Florida's public system first.
Where University of South Florida Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of South Florida graduates compare to all programs nationally
Compare to Similar Programs in Florida
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Florida (23 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,410 | $34,105 | — | $17,082 | 0.50 | |
| $59,926 | $43,917 | $61,959 | $18,000 | 0.41 | |
| $6,381 | $42,099 | $58,636 | $17,439 | 0.41 | |
| $3,876 | $42,099 | $58,636 | $17,439 | 0.41 | |
| $5,656 | $41,060 | $51,082 | $13,849 | 0.34 | |
| $6,368 | $37,388 | $44,367 | $18,750 | 0.50 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of South Florida, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 47 graduates with debt data. Small samples may not be representative.