Analysis
The University of Toledo's Communication and Media Studies program produces graduates earning $30,591 in their first year—about $5,000 below Ohio's median for this major and nearly $4,400 below the national average. While that 40th percentile ranking among Ohio programs might sound middling, it's worth noting that graduates from the state's top programs (Denison, Dayton, Ohio State) earn $10,000-$17,000 more annually right out of college. That's a meaningful gap that compounds over time.
The debt load of $25,500 is essentially average, but paired with those first-year earnings, you're looking at a debt-to-income ratio of 0.83—higher than ideal for a communications degree. The 18% earnings growth to $36,122 by year four helps, but even at that point, graduates are still earning less than many of their peers started with at other Ohio schools. Toledo's 95% admission rate means most students can get in, but the employment outcomes suggest the program isn't opening doors to the better-paying communications roles that require stronger credentials or networks.
If your child is set on communications and Toledo is the most affordable option, understand they'll likely need to hustle harder for internships and connections to break into higher-paying roles. Otherwise, consider whether one of Ohio's stronger programs—or a different major at Toledo—might justify the investment more clearly.
Where University of Toledo Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How University of Toledo graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Toledo | $30,591 | $36,122 | +18% |
| University of Dayton | $42,629 | $60,466 | +42% |
| John Carroll University | $41,072 | $55,079 | +34% |
| Ohio State University-Main Campus | $41,232 | $54,473 | +32% |
| Denison University | $47,396 | $52,234 | +10% |
Compare to Similar Programs in Ohio
Communication and Media Studies bachelors's programs at peer institutions in Ohio (54 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,377 | $30,591 | $36,122 | $25,500 | 0.83 | |
| $64,000 | $47,396 | $52,234 | $25,187 | 0.53 | |
| $47,600 | $42,629 | $60,466 | $25,375 | 0.60 | |
| $12,859 | $41,232 | $54,473 | $23,500 | 0.57 | |
| $13,570 | $41,138 | $46,535 | $23,816 | 0.58 | |
| $49,100 | $41,072 | $55,079 | $27,000 | 0.66 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Toledo, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 99 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.