Business Administration, Management and Operations at University of Wisconsin-Madison
Bachelor's Degree
Analysis
UW-Madison's business program graduates earn $67,699 in their first year—48% more than the typical Wisconsin business graduate and 80th percentile statewide. That's a remarkable premium considering the program costs less than most Wisconsin business schools: $20,500 in median debt versus the state median of $27,000. You're getting what appears to be the strongest business education value in the state, combining relatively modest borrowing with the highest early earnings in Wisconsin.
The trajectory stays strong. By year four, earnings reach nearly $82,000, maintaining solid growth of 21%. This program significantly outperforms both Marquette ($63,285) and Milwaukee School of Engineering ($60,187) in starting salaries while saddling graduates with substantially less debt. The debt-to-earnings ratio of 0.30 means graduates owe roughly one-third of their first-year salary—comfortably manageable for a business degree.
For anxious parents, this is straightforward: if your child can get into UW-Madison (43% acceptance rate, 1402 average SAT), the business program delivers exceptional return on investment. The combination of lower-than-average debt and top-tier earnings both in-state and nationally (95th percentile) creates one of the clearest financial advantages you'll find among Wisconsin business schools. The robust sample size confirms these aren't outlier results—this is what typical graduates actually earn.
Where University of Wisconsin-Madison Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Wisconsin-Madison graduates compare to all programs nationally
University of Wisconsin-Madison graduates earn $68k, placing them in the 95th percentile of all business administration, management and operations bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Wisconsin
Business Administration, Management and Operations bachelors's programs at peer institutions in Wisconsin (37 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Wisconsin-Madison | $67,699 | $81,952 | $20,500 | 0.30 |
| Marquette University | $63,285 | $73,164 | $26,633 | 0.42 |
| Milwaukee School of Engineering | $60,187 | — | — | — |
| Rasmussen University-Wisconsin | $59,693 | $56,566 | $37,315 | 0.63 |
| University of Wisconsin-Oshkosh | $57,809 | $63,085 | $25,000 | 0.43 |
| University of Wisconsin-Milwaukee | $56,774 | $66,918 | $26,000 | 0.46 |
| National Median | $45,703 | — | $26,000 | 0.57 |
Other Business Administration, Management and Operations Programs in Wisconsin
Compare tuition, earnings, and debt across Wisconsin schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Marquette University Milwaukee | $48,700 | $63,285 | $26,633 |
| Milwaukee School of Engineering Milwaukee | $48,421 | $60,187 | — |
| Rasmussen University-Wisconsin Green Bay | $11,982 | $59,693 | $37,315 |
| University of Wisconsin-Oshkosh Oshkosh | $8,212 | $57,809 | $25,000 |
| University of Wisconsin-Milwaukee Milwaukee | $10,020 | $56,774 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 144 graduates with reported earnings and 134 graduates with debt data. Small samples may not be representative.