Business Administration, Management and Operations at University of Wisconsin-Madison
Bachelor's Degree
wisc.eduAnalysis
UW-Madison's business program graduates earn $67,699 in their first year—48% more than the typical Wisconsin business graduate and 80th percentile statewide. That's a remarkable premium considering the program costs less than most Wisconsin business schools: $20,500 in median debt versus the state median of $27,000. You're getting what appears to be the strongest business education value in the state, combining relatively modest borrowing with the highest early earnings in Wisconsin.
The trajectory stays strong. By year four, earnings reach nearly $82,000, maintaining solid growth of 21%. This program significantly outperforms both Marquette ($63,285) and Milwaukee School of Engineering ($60,187) in starting salaries while saddling graduates with substantially less debt. The debt-to-earnings ratio of 0.30 means graduates owe roughly one-third of their first-year salary—comfortably manageable for a business degree.
For anxious parents, this is straightforward: if your child can get into UW-Madison (43% acceptance rate, 1402 average SAT), the business program delivers exceptional return on investment. The combination of lower-than-average debt and top-tier earnings both in-state and nationally (95th percentile) creates one of the clearest financial advantages you'll find among Wisconsin business schools. The robust sample size confirms these aren't outlier results—this is what typical graduates actually earn.
Where University of Wisconsin-Madison Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Madison graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Madison | $67,699 | $81,952 | +21% |
| Marquette University | $63,285 | $73,164 | +16% |
| University of Wisconsin-Milwaukee | $56,774 | $66,918 | +18% |
| Carthage College | $53,555 | $65,523 | +22% |
| Concordia University-Wisconsin | $56,347 | $65,093 | +16% |
Compare to Similar Programs in Wisconsin
Business Administration, Management and Operations bachelors's programs at peer institutions in Wisconsin (37 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,205 | $67,699 | $81,952 | $20,500 | 0.30 | |
| $48,700 | $63,285 | $73,164 | $26,633 | 0.42 | |
| $48,421 | $60,187 | — | — | — | |
| $11,982 | $59,693 | $56,566 | $37,315 | 0.63 | |
| $8,212 | $57,809 | $63,085 | $25,000 | 0.43 | |
| $10,020 | $56,774 | $66,918 | $26,000 | 0.46 | |
| National Median | — | $45,703 | — | $26,000 | 0.57 |
Career Paths
Occupations commonly associated with business administration, management and operations graduates
Computer and Information Systems Managers
Architectural and Engineering Managers
Biofuels/Biodiesel Technology and Product Development Managers
Financial Managers
Treasurers and Controllers
Investment Fund Managers
Natural Sciences Managers
Clinical Research Coordinators
Water Resource Specialists
Compensation and Benefits Managers
Human Resources Managers
Sales Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 144 graduates with reported earnings and 134 graduates with debt data. Small samples may not be representative.