International Business at University of Wisconsin-Madison
Bachelor's Degree
Analysis
UW-Madison's International Business program graduates earn $66,591 in their first year—$17,000 above the national median and $12,000 above Wisconsin's median. Within four years, earnings jump to $94,000, putting graduates well ahead of typical international business majors nationwide. The debt load is remarkably light at $14,000, less than half the national median for this program, creating a debt-to-earnings ratio of just 0.21. For comparison, the typical International Business graduate elsewhere carries $23,472 in debt while earning $17,000 less.
Here's the catch: with fewer than 30 graduates in the dataset, these numbers could shift significantly with a different cohort. The 60th percentile ranking within Wisconsin is also puzzling given the strong absolute earnings—it suggests either that Wisconsin has an unusually competitive landscape for this major, or that the small sample is skewing results. Still, even accepting some statistical noise, the fundamentals are strong: high earnings, low debt, and solid trajectory.
If your student is admitted to UW-Madison and interested in international business, the financial profile looks excellent. The combination of Wisconsin's in-state tuition advantage and strong starting salaries makes this a relatively low-risk investment, assuming the sample size reflects a real pattern rather than an outlier year.
Where University of Wisconsin-Madison Stands
Earnings vs. debt across all international business bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Wisconsin-Madison graduates compare to all programs nationally
University of Wisconsin-Madison graduates earn $67k, placing them in the 95th percentile of all international business bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Wisconsin
International Business bachelors's programs at peer institutions in Wisconsin (12 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Wisconsin-Madison | $66,591 | $94,010 | $14,000 | 0.21 |
| Marquette University | $59,255 | $73,820 | $24,990 | 0.42 |
| University of Wisconsin-La Crosse | $49,463 | — | $20,475 | 0.41 |
| University of Wisconsin-Whitewater | $47,225 | — | — | — |
| National Median | $49,890 | — | $23,472 | 0.47 |
Other International Business Programs in Wisconsin
Compare tuition, earnings, and debt across Wisconsin schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Marquette University Milwaukee | $48,700 | $59,255 | $24,990 |
| University of Wisconsin-La Crosse La Crosse | $9,651 | $49,463 | $20,475 |
| University of Wisconsin-Whitewater Whitewater | $8,250 | $47,225 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.