Median Earnings (1yr)
$40,942
88th percentile
60th percentile in Wisconsin
Median Debt
$23,250
4% below national median

Analysis

UW-Madison journalism graduates start with earnings that blow past the national average—nearly $6,500 more in year one, placing them in the 88th percentile nationally. That's a meaningful advantage in a notoriously competitive field. Within Wisconsin, the program ranks solidly at the 60th percentile, essentially matching Marquette's outcomes while carrying slightly lower debt loads. The $23,250 median debt represents a reasonable bet: graduates earn enough in their first year to maintain a manageable debt-to-earnings ratio of 0.57.

What makes this program particularly compelling is the earnings trajectory. Four years out, the typical graduate earns $56,265—a 37% jump that suggests UW-Madison's network and reputation open doors to better positions as careers progress. This pattern contrasts sharply with many journalism programs where earnings stagnate early. The combination of strong starting salaries and consistent growth indicates graduates aren't just landing entry-level reporting jobs but moving into editing, digital media management, or communications roles that pay substantially better.

For families worried about journalism's financial viability, UW-Madison offers one of the field's safer bets. The debt is modest, the starting salary beats most competitors, and the upward earnings path suggests career sustainability. This is what a well-regarded flagship university should deliver: market advantage that justifies the investment.

Where University of Wisconsin-Madison Stands

Earnings vs. debt across all journalism bachelors's programs nationally

Earnings Distribution

How University of Wisconsin-Madison graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Wisconsin-Madison$40,942$56,265+37%
George Washington University$52,015$66,907+29%
Northwestern University$50,426$63,740+26%
Marquette University$38,700$51,254+32%
University of Wisconsin-Whitewater$36,139$43,681+21%

Compare to Similar Programs in Wisconsin

Journalism bachelors's programs at peer institutions in Wisconsin (8 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-MadisonMadison$11,205$40,942$56,265$23,2500.57
Marquette UniversityMilwaukee$48,700$38,700$51,254$26,0000.67
University of Wisconsin-WhitewaterWhitewater$8,250$36,139$43,681$26,0000.72
National Median$34,515$24,2500.70

Career Paths

Occupations commonly associated with journalism graduates

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Photographers

Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.

$42,520/yrJobs growth:High school diploma or equivalent

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Proofreaders and Copy Markers

Read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 113 graduates with reported earnings and 114 graduates with debt data. Small samples may not be representative.