Analysis
UW-Madison journalism graduates start with earnings that blow past the national average—nearly $6,500 more in year one, placing them in the 88th percentile nationally. That's a meaningful advantage in a notoriously competitive field. Within Wisconsin, the program ranks solidly at the 60th percentile, essentially matching Marquette's outcomes while carrying slightly lower debt loads. The $23,250 median debt represents a reasonable bet: graduates earn enough in their first year to maintain a manageable debt-to-earnings ratio of 0.57.
What makes this program particularly compelling is the earnings trajectory. Four years out, the typical graduate earns $56,265—a 37% jump that suggests UW-Madison's network and reputation open doors to better positions as careers progress. This pattern contrasts sharply with many journalism programs where earnings stagnate early. The combination of strong starting salaries and consistent growth indicates graduates aren't just landing entry-level reporting jobs but moving into editing, digital media management, or communications roles that pay substantially better.
For families worried about journalism's financial viability, UW-Madison offers one of the field's safer bets. The debt is modest, the starting salary beats most competitors, and the upward earnings path suggests career sustainability. This is what a well-regarded flagship university should deliver: market advantage that justifies the investment.
Where University of Wisconsin-Madison Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Madison graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Madison | $40,942 | $56,265 | +37% |
| George Washington University | $52,015 | $66,907 | +29% |
| Northwestern University | $50,426 | $63,740 | +26% |
| Marquette University | $38,700 | $51,254 | +32% |
| University of Wisconsin-Whitewater | $36,139 | $43,681 | +21% |
Compare to Similar Programs in Wisconsin
Journalism bachelors's programs at peer institutions in Wisconsin (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,205 | $40,942 | $56,265 | $23,250 | 0.57 | |
| $48,700 | $38,700 | $51,254 | $26,000 | 0.67 | |
| $8,250 | $36,139 | $43,681 | $26,000 | 0.72 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 113 graduates with reported earnings and 114 graduates with debt data. Small samples may not be representative.