Median Earnings (1yr)
$36,139
61st percentile
40th percentile in Wisconsin
Median Debt
$26,000
7% above national median

Analysis

UW-Whitewater's journalism program walks a fine line: it beats the national median by about $1,600 in first-year earnings and keeps debt 15% below the national typical load, but it trails the Wisconsin median by roughly $2,500. That 40th percentile ranking among Wisconsin programs tells the real story—this isn't a standout option in a state where UW-Madison and Marquette dominate journalism outcomes. Still, the 0.72 debt-to-earnings ratio is manageable, and graduates see solid 21% income growth by year four.

The practical reality here is that journalism doesn't pay well anywhere initially, but this program doesn't compound that challenge with excessive debt. Starting at $36,000 isn't great, but it's above the national norm for this field, and the moderate sample size suggests consistent outcomes. If your child is committed to journalism and needs an affordable in-state option, this works—just understand they're not getting the networking or market advantage that Madison provides for about $4,000 more in starting salary.

The bottom line: This is a reasonable choice for a budget-conscious Wisconsin family with a determined journalism student, but not a program that changes the economics of a notoriously tough field. If they're wavering on journalism as a career, the modest earnings should factor into that decision.

Where University of Wisconsin-Whitewater Stands

Earnings vs. debt across all journalism bachelors's programs nationally

Earnings Distribution

How University of Wisconsin-Whitewater graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Wisconsin-Whitewater$36,139$43,681+21%
George Washington University$52,015$66,907+29%
Northwestern University$50,426$63,740+26%
University of Wisconsin-Madison$40,942$56,265+37%
Marquette University$38,700$51,254+32%

Compare to Similar Programs in Wisconsin

Journalism bachelors's programs at peer institutions in Wisconsin (8 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Wisconsin-WhitewaterWhitewater$8,250$36,139$43,681$26,0000.72
University of Wisconsin-MadisonMadison$11,205$40,942$56,265$23,2500.57
Marquette UniversityMilwaukee$48,700$38,700$51,254$26,0000.67
National Median$34,515$24,2500.70

Career Paths

Occupations commonly associated with journalism graduates

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Photographers

Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.

$42,520/yrJobs growth:High school diploma or equivalent

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Proofreaders and Copy Markers

Read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Whitewater, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 61 graduates with reported earnings and 65 graduates with debt data. Small samples may not be representative.