Journalism at University of Wisconsin-Whitewater
Bachelor's Degree
Analysis
UW-Whitewater's journalism program walks a fine line: it beats the national median by about $1,600 in first-year earnings and keeps debt 15% below the national typical load, but it trails the Wisconsin median by roughly $2,500. That 40th percentile ranking among Wisconsin programs tells the real story—this isn't a standout option in a state where UW-Madison and Marquette dominate journalism outcomes. Still, the 0.72 debt-to-earnings ratio is manageable, and graduates see solid 21% income growth by year four.
The practical reality here is that journalism doesn't pay well anywhere initially, but this program doesn't compound that challenge with excessive debt. Starting at $36,000 isn't great, but it's above the national norm for this field, and the moderate sample size suggests consistent outcomes. If your child is committed to journalism and needs an affordable in-state option, this works—just understand they're not getting the networking or market advantage that Madison provides for about $4,000 more in starting salary.
The bottom line: This is a reasonable choice for a budget-conscious Wisconsin family with a determined journalism student, but not a program that changes the economics of a notoriously tough field. If they're wavering on journalism as a career, the modest earnings should factor into that decision.
Where University of Wisconsin-Whitewater Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Wisconsin-Whitewater graduates compare to all programs nationally
University of Wisconsin-Whitewater graduates earn $36k, placing them in the 61th percentile of all journalism bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Wisconsin
Journalism bachelors's programs at peer institutions in Wisconsin (8 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Wisconsin-Whitewater | $36,139 | $43,681 | $26,000 | 0.72 |
| University of Wisconsin-Madison | $40,942 | $56,265 | $23,250 | 0.57 |
| Marquette University | $38,700 | $51,254 | $26,000 | 0.67 |
| National Median | $34,515 | — | $24,250 | 0.70 |
Other Journalism Programs in Wisconsin
Compare tuition, earnings, and debt across Wisconsin schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Wisconsin-Madison Madison | $11,205 | $40,942 | $23,250 |
| Marquette University Milwaukee | $48,700 | $38,700 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Whitewater, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 61 graduates with reported earnings and 65 graduates with debt data. Small samples may not be representative.