Analysis
UW-Whitewater's journalism program walks a fine line: it beats the national median by about $1,600 in first-year earnings and keeps debt 15% below the national typical load, but it trails the Wisconsin median by roughly $2,500. That 40th percentile ranking among Wisconsin programs tells the real story—this isn't a standout option in a state where UW-Madison and Marquette dominate journalism outcomes. Still, the 0.72 debt-to-earnings ratio is manageable, and graduates see solid 21% income growth by year four.
The practical reality here is that journalism doesn't pay well anywhere initially, but this program doesn't compound that challenge with excessive debt. Starting at $36,000 isn't great, but it's above the national norm for this field, and the moderate sample size suggests consistent outcomes. If your child is committed to journalism and needs an affordable in-state option, this works—just understand they're not getting the networking or market advantage that Madison provides for about $4,000 more in starting salary.
The bottom line: This is a reasonable choice for a budget-conscious Wisconsin family with a determined journalism student, but not a program that changes the economics of a notoriously tough field. If they're wavering on journalism as a career, the modest earnings should factor into that decision.
Where University of Wisconsin-Whitewater Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Whitewater graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Whitewater | $36,139 | $43,681 | +21% |
| George Washington University | $52,015 | $66,907 | +29% |
| Northwestern University | $50,426 | $63,740 | +26% |
| University of Wisconsin-Madison | $40,942 | $56,265 | +37% |
| Marquette University | $38,700 | $51,254 | +32% |
Compare to Similar Programs in Wisconsin
Journalism bachelors's programs at peer institutions in Wisconsin (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,250 | $36,139 | $43,681 | $26,000 | 0.72 | |
| $11,205 | $40,942 | $56,265 | $23,250 | 0.57 | |
| $48,700 | $38,700 | $51,254 | $26,000 | 0.67 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Whitewater, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 61 graduates with reported earnings and 65 graduates with debt data. Small samples may not be representative.