Analysis
UW-Madison's social work bachelor's program manages to keep debt significantly below national norms—$21,398 versus the typical $26,362—while estimated earnings from comparable Wisconsin programs suggest starting pay around $42,000. That's a debt-to-earnings ratio of 0.51, meaning graduates could theoretically pay off their loans with roughly half a first-year salary. For a helping profession notorious for high debt and modest pay, this represents thoughtful financial positioning.
By year four, earnings climb to $46,900, placing graduates near the top tier among Wisconsin's social work programs. This suggests UW-Madison's flagship status translates into actual career advantages, whether through stronger field placement networks, more competitive grad school pipelines, or employer preference for the university's brand. The 15% Pell grant rate indicates this isn't primarily serving lower-income students who might face additional financial pressures, but those who attend are borrowing at manageable levels.
The debt load here matters more than the earnings estimate. While we're inferring starting salaries from peer Wisconsin programs rather than tracking actual UW-Madison graduates, the confirmed debt figure is substantially lower than state and national averages. For parents, that means reduced financial risk even if their graduate enters lower-paying direct service roles or pursues an MSW immediately. This program won't make anyone wealthy, but it won't burden them with outsized debt either—a reasonable outcome for a field built on service rather than salary.
Where University of Wisconsin-Madison Stands
Earnings vs. debt across all social work bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Wisconsin-Madison | — | $46,900 | — |
| University of Wisconsin-River Falls | $45,870 | $50,045 | +9% |
| Viterbo University | $46,384 | $49,400 | +7% |
| Marquette University | $37,494 | $49,043 | +31% |
| University of Wisconsin-Oshkosh | $43,948 | $47,420 | +8% |
Compare to Similar Programs in Wisconsin
Social Work bachelors's programs at peer institutions in Wisconsin (16 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,205 | $42,035* | $46,900 | $21,398 | — | |
| $32,350 | $46,384* | $49,400 | $31,000 | 0.67 | |
| $8,606 | $45,870* | $50,045 | $26,303 | 0.57 | |
| $8,342 | $44,135* | $43,930 | $25,237 | 0.57 | |
| $8,212 | $43,948* | $47,420 | $26,750 | 0.61 | |
| $8,487 | $42,487* | $43,399 | $29,166 | 0.69 | |
| National Median | — | $37,296* | — | $26,362 | 0.71 |
Career Paths
Occupations commonly associated with social work graduates
Social Work Teachers, Postsecondary
Social and Community Service Managers
Probation Officers and Correctional Treatment Specialists
Marriage and Family Therapists
Child, Family, and School Social Workers
Healthcare Social Workers
Mental Health and Substance Abuse Social Workers
Social Workers, All Other
Counselors, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Madison, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in WI. Actual outcomes may vary.