Analysis
VICI Beauty School graduates earn well above the national average for cosmetology programs, but within Wisconsin, the story is less impressive. First-year earnings of $21,773 rank in the 90th percentile nationally—significantly beating the typical cosmetology graduate who earns around $17,000—yet land squarely at the Wisconsin median. In a state where several technical colleges and beauty institutes consistently produce graduates earning $25,000 or more right out of the gate, VICI sits in the middle of the pack at the 60th percentile.
The program does show genuine earnings progression. That 24% jump from year one to year four ($21,773 to $27,025) suggests graduates build their client base and skills over time, eventually matching the earnings of the state's top programs. The debt load of $9,290 is reasonable—slightly below both state and national medians—creating a manageable debt-to-earnings ratio of 0.43 that most graduates can handle within a few years.
For Wisconsin families, this comes down to geography and goals. If you're staying local to Greenfield and value VICI's network in the Milwaukee suburbs, the program delivers solid value. But if you're willing to travel, schools like Waukesha County Technical College offer 25% higher starting salaries for comparable debt. VICI won't hurt your finances, but it won't maximize earning potential either.
Where VICI Beauty School Stands
Earnings vs. debt across all cosmetology certificate's programs nationally
Earnings Distribution
How VICI Beauty School graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| VICI Beauty School | $21,773 | $27,025 | +24% |
| Aveda Institute-Madison | $25,029 | $29,220 | +17% |
| The Institute of Beauty and Wellness | $25,029 | $29,220 | +17% |
| Paul Mitchell the School-Milwaukee | $19,570 | $28,742 | +47% |
| The Salon Professional Academy-Appleton | $18,603 | $26,810 | +44% |
Compare to Similar Programs in Wisconsin
Cosmetology certificate's programs at peer institutions in Wisconsin (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| — | $21,773 | $27,025 | $9,290 | 0.43 | |
| $4,720 | $27,049 | — | $9,750 | 0.36 | |
| — | $25,029 | $29,220 | $10,555 | 0.42 | |
| — | $25,029 | $29,220 | $10,555 | 0.42 | |
| — | $25,017 | $25,347 | $12,000 | 0.48 | |
| $4,724 | $23,405 | $25,795 | $9,395 | 0.40 | |
| National Median | — | $17,113 | — | $9,862 | 0.58 |
Career Paths
Occupations commonly associated with cosmetology graduates
Skincare Specialists
Barbers
Hairdressers, Hairstylists, and Cosmetologists
Manicurists and Pedicurists
Personal Service Managers, All Other
Fitness and Wellness Coordinators
Spa Managers
First-Line Supervisors of Personal Service Workers
Makeup Artists, Theatrical and Performance
Shampooers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At VICI Beauty School, approximately 48% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 126 graduates with reported earnings and 126 graduates with debt data. Small samples may not be representative.