Hospitality Administration/Management at Western Carolina University
Bachelor's Degree
Analysis
Western Carolina's hospitality program starts graduates at $29,395—well below both the national median ($34,675) and the state median ($33,374) for this field. While it ranks at the 40th percentile within North Carolina, that's less reassuring when you consider that even the state's top program (Campbell at $44,464) pays only 51% more than WCU's starting salary. The debt load of $26,000 matches the state median but sits relatively low nationally, which helps but doesn't solve the fundamental earning challenge. The 0.88 debt-to-earnings ratio means graduates owe nearly a full year's salary right out of the gate.
The silver lining is notable earnings growth: the jump from $29,395 to $42,036 over four years represents a 43% increase, suggesting many graduates eventually move into management roles with better compensation. However, that four-year mark still lags behind what some peers earn immediately. Given that WCU serves a substantial population of first-generation students (33% receive Pell grants), starting this far behind can make those early years financially stressful.
If your child is committed to hospitality management and WCU is their in-state option, the manageable debt and strong earnings trajectory offer a path forward—just expect lean early years. If they're considering private alternatives or out-of-state tuition, the numbers argue for looking at Campbell or East Carolina instead.
Where Western Carolina University Stands
Earnings vs. debt across all hospitality administration/management bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Western Carolina University graduates compare to all programs nationally
Western Carolina University graduates earn $29k, placing them in the 15th percentile of all hospitality administration/management bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in North Carolina
Hospitality Administration/Management bachelors's programs at peer institutions in North Carolina (11 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Western Carolina University | $29,395 | $42,036 | $26,000 | 0.88 |
| Campbell University | $44,464 | $60,996 | $19,750 | 0.44 |
| East Carolina University | $38,049 | $43,179 | $26,000 | 0.68 |
| Appalachian State University | $33,702 | $45,073 | $24,323 | 0.72 |
| Johnson & Wales University-Charlotte | $33,374 | $43,064 | $26,175 | 0.78 |
| University of North Carolina at Greensboro | $31,952 | $39,376 | $21,875 | 0.68 |
| National Median | $34,675 | — | $23,920 | 0.69 |
Other Hospitality Administration/Management Programs in North Carolina
Compare tuition, earnings, and debt across North Carolina schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Campbell University Buies Creek | $40,410 | $44,464 | $19,750 |
| East Carolina University Greenville | $7,361 | $38,049 | $26,000 |
| Appalachian State University Boone | $7,541 | $33,702 | $24,323 |
| Johnson & Wales University-Charlotte Charlotte | $40,408 | $33,374 | $26,175 |
| University of North Carolina at Greensboro Greensboro | $7,593 | $31,952 | $21,875 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Carolina University, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 60 graduates with reported earnings and 61 graduates with debt data. Small samples may not be representative.