Entrepreneurial and Small Business Operations at Western Michigan University
Bachelor's Degree
wmich.eduAnalysis
The modest early earnings picture here tells an important story about timing and expectations. Based on peer programs nationally, this bachelor's degree typically leads to first-year earnings around $45,000—which actually places Western Michigan slightly above the state median of $43,150 for this field. That's meaningful because entrepreneurship programs often see graduates who are building businesses rather than collecting immediate paychecks, making these early figures particularly hard to interpret.
The estimated debt of $23,350 works out to roughly half a year's income, which is manageable by conventional standards. Similar programs nationally carry slightly higher debt loads (about $24,000), suggesting Western Michigan's financing picture is reasonably competitive. However, the real challenge with entrepreneurship degrees isn't the debt burden itself—it's that first-year earnings capture only employed graduates and miss those who are launching ventures, working part-time while building businesses, or experiencing the typical startup chaos that defines early entrepreneurial careers.
Your child's actual outcomes will depend heavily on their path: taking a traditional job versus starting a business, the industry they target, and how quickly their venture (if any) generates income. The numbers suggest this program won't create crushing debt, but they also reveal why entrepreneurship degrees are fundamentally different bets than, say, accounting or nursing—the early financial picture is murky by design, not necessarily by failure.
Where Western Michigan University Stands
Earnings vs. debt across all entrepreneurial and small business operations bachelors's programs nationally
Compare to Similar Programs in Michigan
Entrepreneurial and Small Business Operations bachelors's programs at peer institutions in Michigan (15 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $15,298 | $45,265* | — | $23,350* | — | |
| $14,628 | $43,391* | — | $26,000* | 0.60 | |
| $14,190 | $42,908* | $53,574 | $27,000* | 0.63 | |
| National Median | — | $45,265* | — | $24,125* | 0.53 |
Career Paths
Occupations commonly associated with entrepreneurial and small business operations graduates
Chief Executives
Chief Sustainability Officers
General and Operations Managers
Business Teachers, Postsecondary
Personal Service Managers, All Other
Fitness and Wellness Coordinators
Spa Managers
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
Loss Prevention Managers
Wind Energy Operations Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Michigan University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 67 similar programs. Actual outcomes may vary.