Public Relations, Advertising, and Applied Communication at Widener University
Bachelor's Degree
widener.eduAnalysis
Based on comparable communications programs in Pennsylvania, Widener graduates can expect to earn around $36,600 in their first year—right at the state median but about $3,000 below the national benchmark. The estimated $26,500 in debt produces a ratio of 0.72, meaning debt equals roughly nine months of first-year salary. While this falls within manageable territory, it's worth noting that Temple and Duquesne graduates in this field start $3,000-$5,000 higher, potentially justifying similar debt loads with better early returns.
The challenge here is that communications and PR roles often require building experience and networks before salary growth kicks in, and starting at the state median means less cushion during those lean early years. At 84% admission, Widener is accessible, but that accessibility doesn't translate into a pricing advantage—the estimated debt here matches what you'd carry at more selective Pennsylvania schools with stronger outcomes in this field.
For families investing in a communications degree, this program appears to deliver average results at an average cost. If your child is set on Widener for fit or other programs, this major won't derail their finances. But if communications is the priority, programs like Temple offer better starting salaries that could make loan repayment considerably easier. The numbers suggest looking closely at internship pipelines and job placement support before committing.
Where Widener University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Pennsylvania
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Pennsylvania (29 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $53,638 | $36,632* | — | $26,500* | — | |
| $22,082 | $41,165* | $53,863 | $26,000* | 0.63 | |
| $47,146 | $39,651* | $49,016 | $26,000* | 0.66 | |
| $60,663 | $37,125* | — | $27,000* | 0.73 | |
| $57,400 | $36,632* | $48,622 | $27,000* | 0.74 | |
| $24,606 | $36,557* | $51,838 | $25,724* | 0.70 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Widener University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in PA. Actual outcomes may vary.