Median Earnings (1yr)
$24,899
5th percentile
25th percentile in North Carolina
Median Debt
$27,096
8% above national median

Analysis

Winston-Salem State's Communication and Media Studies program produces earnings nearly $10,000 below the North Carolina median and ranks in just the 5th percentile nationally—meaning 95% of similar programs deliver better first-year outcomes. That $24,899 starting salary is roughly 40% lower than what graduates earn from UNC-Chapel Hill or NC State, and falls well below what most entry-level positions require for financial independence. The moderate debt load of $27,096, while not catastrophic, represents more than a full year's income, creating immediate financial strain.

The 13% earnings growth to $28,054 by year four offers limited reassurance. Even with that improvement, graduates remain significantly behind their peers from other North Carolina programs. The institution serves a predominantly low-income student population (61% Pell-eligible), which makes these constrained outcomes particularly concerning—students who most need strong financial returns are getting among the weakest in the state for this major.

If your child is drawn to media and communications, this data suggests exploring other North Carolina options or considering whether this particular program at Winston-Salem State positions them competitively in the job market. The gap between what this program delivers and what's available elsewhere in the state is too substantial to ignore when making a financial commitment.

Where Winston-Salem State University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Winston-Salem State University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Winston-Salem State University$24,899$28,054+13%
Wake Forest University$42,055$60,234+43%
Elon University$48,637$60,125+24%
University of North Carolina at Chapel Hill$43,348$59,487+37%
East Carolina University$37,813$48,249+28%

Compare to Similar Programs in North Carolina

Communication and Media Studies bachelors's programs at peer institutions in North Carolina (40 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Winston-Salem State UniversityWinston-Salem$6,735$24,899$28,054$27,0961.09
Elon UniversityElon$44,536$48,637$60,125$23,2500.48
University of North Carolina at Chapel HillChapel Hill$8,989$43,348$59,487$15,5000.36
Wake Forest UniversityWinston-Salem$64,758$42,055$60,234$22,2500.53
North Carolina State University at RaleighRaleigh$8,895$39,889$47,004$22,3240.56
Appalachian State UniversityBoone$7,541$38,331$40,125$21,5000.56
National Median$34,959$25,0000.72

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Winston-Salem State University, approximately 61% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 37 graduates with reported earnings and 46 graduates with debt data. Small samples may not be representative.