Analysis
Winston-Salem State's Communication and Media Studies program produces earnings nearly $10,000 below the North Carolina median and ranks in just the 5th percentile nationally—meaning 95% of similar programs deliver better first-year outcomes. That $24,899 starting salary is roughly 40% lower than what graduates earn from UNC-Chapel Hill or NC State, and falls well below what most entry-level positions require for financial independence. The moderate debt load of $27,096, while not catastrophic, represents more than a full year's income, creating immediate financial strain.
The 13% earnings growth to $28,054 by year four offers limited reassurance. Even with that improvement, graduates remain significantly behind their peers from other North Carolina programs. The institution serves a predominantly low-income student population (61% Pell-eligible), which makes these constrained outcomes particularly concerning—students who most need strong financial returns are getting among the weakest in the state for this major.
If your child is drawn to media and communications, this data suggests exploring other North Carolina options or considering whether this particular program at Winston-Salem State positions them competitively in the job market. The gap between what this program delivers and what's available elsewhere in the state is too substantial to ignore when making a financial commitment.
Where Winston-Salem State University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Winston-Salem State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Winston-Salem State University | $24,899 | $28,054 | +13% |
| Wake Forest University | $42,055 | $60,234 | +43% |
| Elon University | $48,637 | $60,125 | +24% |
| University of North Carolina at Chapel Hill | $43,348 | $59,487 | +37% |
| East Carolina University | $37,813 | $48,249 | +28% |
Compare to Similar Programs in North Carolina
Communication and Media Studies bachelors's programs at peer institutions in North Carolina (40 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,735 | $24,899 | $28,054 | $27,096 | 1.09 | |
| $44,536 | $48,637 | $60,125 | $23,250 | 0.48 | |
| $8,989 | $43,348 | $59,487 | $15,500 | 0.36 | |
| $64,758 | $42,055 | $60,234 | $22,250 | 0.53 | |
| $8,895 | $39,889 | $47,004 | $22,324 | 0.56 | |
| $7,541 | $38,331 | $40,125 | $21,500 | 0.56 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Winston-Salem State University, approximately 61% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 37 graduates with reported earnings and 46 graduates with debt data. Small samples may not be representative.