Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660

Median Annual Pay

Jobs growth:

+6% projected 2024–2034

Bachelor's degree

Typical Entry-Level Education

What They Do

Marketing managers develop and execute strategies to promote products or services and connect brands with their target audiences. They spend their days analyzing market trends, studying competitor activities, and identifying customer needs to shape effective campaigns. These professionals work closely with creative teams, sales departments, and company executives to determine pricing strategies, launch new products, and build brand awareness across various channels including social media, traditional advertising, and digital platforms.

Programs That Prepare You

College programs linked to this occupation, ranked by graduate earnings

Marketing(masters)University of Pennsylvania, PA

Marketing(postbacc-cert)North Carolina State University at Raleigh, NC

Marketing(masters)University of Wisconsin-Madison, WI

Marketing(grad-cert)University of Southern California, CA

Marketing(masters)Southern Methodist University, TX

Marketing(masters)Vanderbilt University, TN

Marketing(masters)University of Southern California, CA

Marketing(bachelors)University of Pennsylvania, PA

Marketing(masters)Michigan State University, MI

Marketing(masters)University of Georgia, GA

Marketing(bachelors)Georgetown University, DC

Marketing(masters)Seton Hall University, NJ

Marketing(masters)Xavier University, OH

Marketing(masters)Georgia State University, GA

Marketing(masters)Hofstra University, NY

Marketing(bachelors)Bucknell University, PA

Marketing(masters)Saint Joseph's University - Philadelphia, PA

Marketing(bachelors)Washington University in St Louis, MO

Marketing(masters)Texas A&M University-College Station, TX

Marketing(masters)University of Illinois Urbana-Champaign, IL

Marketing(masters)Iona University, NY

Marketing(bachelors)Villanova University, PA

Marketing(bachelors)University of Illinois Urbana-Champaign, IL

Marketing(bachelors)Texas Christian University, TX

Marketing(masters)Emerson College, MA

Related Careers

Other occupations in Management