Marketing at Washington University in St Louis
Bachelor's Degree
Analysis
Washington University's marketing program delivers earnings that outpace nearly every competitor in Missouri and 95% of marketing programs nationwide. At $70,819 one year out, graduates earn 65% more than the typical Missouri marketing graduate and nearly 60% more than the national median. Even the state's next-highest earner (Northwest Missouri State at $48,557) falls well short. This isn't just WashU prestige—it's a meaningful earnings advantage that translates to real financial security.
The debt picture makes this performance even more remarkable. At $17,500, graduates leave with about $6,000 less debt than Missouri's median and nearly $7,000 less than the national average. That 0.25 debt-to-earnings ratio means the typical graduate could theoretically pay off their loans with just three months of salary—an exceptional position that's rare even among elite universities. The selective 12% admission rate means getting in is the primary hurdle, not paying for it.
For families who can navigate WashU's admissions process, this program offers one of the strongest value propositions in marketing education. The combination of top-tier earnings and below-average debt creates financial flexibility that compounds over time, whether your child pursues traditional marketing roles or pivots to consulting or tech. This is what justifying private school costs should look like.
Where Washington University in St Louis Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Washington University in St Louis graduates compare to all programs nationally
Washington University in St Louis graduates earn $71k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Missouri
Marketing bachelors's programs at peer institutions in Missouri (21 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Washington University in St Louis | $70,819 | — | $17,500 | 0.25 |
| Northwest Missouri State University | $48,557 | $54,067 | $20,500 | 0.42 |
| Missouri State University-Springfield | $43,641 | $53,891 | $25,977 | 0.60 |
| University of Central Missouri | $43,320 | $59,317 | $21,500 | 0.50 |
| Missouri Western State University | $43,070 | — | $25,950 | 0.60 |
| Saint Louis University | $42,729 | — | $24,877 | 0.58 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Missouri
Compare tuition, earnings, and debt across Missouri schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Northwest Missouri State University Maryville | $10,181 | $48,557 | $20,500 |
| Missouri State University-Springfield Springfield | $9,024 | $43,641 | $25,977 |
| University of Central Missouri Warrensburg | $9,739 | $43,320 | $21,500 |
| Missouri Western State University Saint Joseph | $9,800 | $43,070 | $25,950 |
| Saint Louis University Saint Louis | $53,244 | $42,729 | $24,877 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Washington University in St Louis, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 33 graduates with reported earnings and 21 graduates with debt data. Small samples may not be representative.