Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950

Median Annual Pay

Jobs growth:

+7% projected 2024–2034

Bachelor's degree

Typical Entry-Level Education

What They Do

Search marketing strategists analyze how people search for information online and develop plans to help companies appear in those search results. They spend their days studying search engine algorithms, researching keywords that potential customers use, and creating strategies to improve a company's visibility on platforms like Google, Bing, or Amazon. They examine data from website analytics tools to understand user behavior, track which search terms drive the most traffic, and measure the success of their campaigns. Much of their work involves A/B testing different approaches, writing recommendations for website content optimization, and collaborating with content creators and web developers to implement changes.

Programs That Prepare You

College programs linked to this occupation, ranked by graduate earnings

Marketing(masters)University of Pennsylvania, PA

Specialized Sales, Merchandising and Marketing Operations(masters)Saint Joseph's University - Philadelphia, PA

Marketing(postbacc-cert)North Carolina State University at Raleigh, NC

Marketing(masters)University of Wisconsin-Madison, WI

Marketing(grad-cert)University of Southern California, CA

Economics(bachelors)Harvard University, MA

Economics(bachelors)Princeton University, NJ

Economics(masters)Johns Hopkins University, MD

Marketing(masters)Southern Methodist University, TX

Economics(bachelors)Duke University, NC

Economics(bachelors)Stanford University, CA

Economics(bachelors)Dartmouth College, NH

Economics(bachelors)University of Chicago, IL

Economics(bachelors)Amherst College, MA

Economics(bachelors)Claremont McKenna College, CA

Economics(bachelors)University of Pennsylvania, PA

Marketing(masters)Vanderbilt University, TN

Marketing(masters)University of Southern California, CA

Economics(doctoral)George Mason University, VA

Economics(masters)University of Oklahoma-Norman Campus, OK

Economics(masters)American University, DC

Economics(bachelors)Wellesley College, MA

Economics(bachelors)Carnegie Mellon University, PA

Economics(bachelors)Middlebury College, VT

Economics(bachelors)Barnard College, NY

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