Analysis
At first glance, NC State's post-baccalaureate marketing certificate looks like a standout—$117,557 in first-year earnings puts it in the 95th percentile nationally. But here's the reality check: there are only 9 schools nationwide offering this specific credential, and NC State is the only one in North Carolina. That 60th percentile state ranking? It's meaningless since there's literally no in-state competition. This is less about NC State doing something extraordinary and more about the rarity of marketing post-bacc certificates making the comparison pool extremely thin.
That said, the fundamentals are solid. A debt load of just $19,500 against nearly six-figure earnings means graduates pay off their investment in about two months of work—that's a 0.17 debt-to-earnings ratio that few programs can match. The moderate sample size (30-100 graduates) suggests this isn't a fluke, and the credential appears to serve its purpose: quickly credentialing professionals who likely already have work experience into marketing roles.
The real question is whether your child needs this specific certificate versus other pathways into marketing. If they're career-changers looking for a fast credential from a respected university, the math works beautifully. But don't be swayed by the "95th percentile" ranking—in a field with only 9 comparable programs nationwide, that number says more about scarcity than excellence.
Where North Carolina State University at Raleigh Stands
Earnings vs. debt across all marketing postbacc-cert's programs nationally
Earnings Distribution
How North Carolina State University at Raleigh graduates compare to all programs nationally
Compare to Similar Programs Nationally
Marketing postbacc-cert's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,895 | $117,557 | — | $19,500 | 0.17 | |
| National Median | — | $117,557 | — | $19,500 | 0.17 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At North Carolina State University at Raleigh, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.