Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950
Median Annual Pay
Jobs growth:
+7% projected 2024โ€“2034
Bachelor's degree
Typical Entry-Level Education

What They Do

Market research analysts and marketing specialists help companies understand what consumers want and how to reach them effectively. They spend their days collecting and analyzing data about customer preferences, buying habits, and market trends through surveys, focus groups, and sales records. These professionals examine competitor strategies, track pricing patterns, and study demographic information to identify target audiences for products or services. Much of their work involves using statistical software and databases to interpret complex data sets, then translating their findings into clear reports and presentations for management teams.

Programs That Prepare You

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