Marketing at Saint Louis University
Bachelor's Degree
Analysis
Saint Louis University's marketing graduates earn slightly below the Missouri median ($42,729 vs. $42,900), landing in the 40th percentile statewide. That puts them meaningfully behind not just Washington University's $70,819, but also several regional public universities like Northwest Missouri State and Missouri State-Springfield, which both produce graduates earning $5,000+ more annually. For a private university charging substantially higher tuition than these state schools, that's a gap worth noting—especially when the debt load of nearly $25,000 aligns with state and national norms.
The debt-to-earnings ratio of 0.58 is manageable, meaning graduates should expect about 7 months of their first-year salary to cover their debt. This is reasonable territory, though not particularly compelling given the modest starting salaries. With 21 marketing programs across Missouri, Saint Louis University lands squarely in the middle of the pack in terms of outcomes.
If your child is drawn to SLU's campus culture or specific program features, these numbers won't derail their career. But from a pure return-on-investment perspective, Missouri's public universities are delivering comparable or better marketing outcomes at lower cost. Unless there's a compelling non-financial reason to choose SLU—location preference, specific faculty, campus fit—the in-state public options merit serious consideration.
Where Saint Louis University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Saint Louis University graduates compare to all programs nationally
Saint Louis University graduates earn $43k, placing them in the 37th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Missouri
Marketing bachelors's programs at peer institutions in Missouri (21 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Saint Louis University | $42,729 | — | $24,877 | 0.58 |
| Washington University in St Louis | $70,819 | — | $17,500 | 0.25 |
| Northwest Missouri State University | $48,557 | $54,067 | $20,500 | 0.42 |
| Missouri State University-Springfield | $43,641 | $53,891 | $25,977 | 0.60 |
| University of Central Missouri | $43,320 | $59,317 | $21,500 | 0.50 |
| Missouri Western State University | $43,070 | — | $25,950 | 0.60 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Missouri
Compare tuition, earnings, and debt across Missouri schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Washington University in St Louis St. Louis | $62,982 | $70,819 | $17,500 |
| Northwest Missouri State University Maryville | $10,181 | $48,557 | $20,500 |
| Missouri State University-Springfield Springfield | $9,024 | $43,641 | $25,977 |
| University of Central Missouri Warrensburg | $9,739 | $43,320 | $21,500 |
| Missouri Western State University Saint Joseph | $9,800 | $43,070 | $25,950 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Louis University, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 58 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.