Analysis
Saint Louis University's marketing graduates earn slightly below the Missouri median ($42,729 vs. $42,900), landing in the 40th percentile statewide. That puts them meaningfully behind not just Washington University's $70,819, but also several regional public universities like Northwest Missouri State and Missouri State-Springfield, which both produce graduates earning $5,000+ more annually. For a private university charging substantially higher tuition than these state schools, that's a gap worth noting—especially when the debt load of nearly $25,000 aligns with state and national norms.
The debt-to-earnings ratio of 0.58 is manageable, meaning graduates should expect about 7 months of their first-year salary to cover their debt. This is reasonable territory, though not particularly compelling given the modest starting salaries. With 21 marketing programs across Missouri, Saint Louis University lands squarely in the middle of the pack in terms of outcomes.
If your child is drawn to SLU's campus culture or specific program features, these numbers won't derail their career. But from a pure return-on-investment perspective, Missouri's public universities are delivering comparable or better marketing outcomes at lower cost. Unless there's a compelling non-financial reason to choose SLU—location preference, specific faculty, campus fit—the in-state public options merit serious consideration.
Where Saint Louis University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Saint Louis University graduates compare to all programs nationally
Compare to Similar Programs in Missouri
Marketing bachelors's programs at peer institutions in Missouri (21 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $53,244 | $42,729 | — | $24,877 | 0.58 | |
| $62,982 | $70,819 | — | $17,500 | 0.25 | |
| $10,181 | $48,557 | $54,067 | $20,500 | 0.42 | |
| $9,024 | $43,641 | $53,891 | $25,977 | 0.60 | |
| $9,739 | $43,320 | $59,317 | $21,500 | 0.50 | |
| $9,800 | $43,070 | — | $25,950 | 0.60 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Louis University, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 58 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.