Marketing at Missouri Western State University

Missouri Western's marketing program sits in an interesting middle ground—it performs better than most Missouri marketing programs (60th percentile statewide) while trailing the national median by about $1,600 annually. The debt load of $25,950 is manageable, translating to a 0.60 debt-to-earnings ratio that suggests graduates can reasonably handle their monthly payments on that first-year salary of $43,070.

What matters here is the comparison within Missouri. While Missouri Western can't compete with Washington University's $70,000+ outcomes, it outearns several other state schools and costs significantly less than private alternatives. The school serves a substantial population of Pell grant recipients (28%), and for students who need to stay in northwest Missouri or prefer a regional university, the value proposition works—especially if they can minimize additional debt through scholarships or part-time work.

The practical takeaway: this program delivers solid, middle-of-the-pack results for Missouri. It won't catapult graduates into elite marketing roles, but the earnings support the debt burden without requiring financial heroics. For families prioritizing affordability and regional employment, Missouri Western represents a reasonable path into marketing careers.