Marketing at Texas Christian University

TCU's marketing program consistently outperforms nearly every other marketing degree in Texas, with graduates earning $68,497 in their first year—55% more than the state median and placing them in the 95th percentile both statewide and nationally. Among Texas's 57 marketing programs, only University of Phoenix graduates earn more initially, and TCU's graduates see stronger momentum with 19% earnings growth to $81,394 by year four. For context, the typical Texas marketing grad starts at just $43,941, making TCU's premium substantial and sustained.

The debt picture reinforces the value: at $19,250, graduates carry about $3,000 less than the Texas median, resulting in a debt-to-earnings ratio of just 0.28—meaning debt equals roughly three months of first-year salary. This is notably better than most marketing programs, where debt often exceeds half the first-year income. The combination of top-tier earnings and below-average debt makes this program stand out in a crowded field.

For families weighing the TCU price tag against state school alternatives like UT-Austin or Texas A&M, the earnings data suggests the investment pays off quickly. TCU marketing graduates out-earn their UT-Austin counterparts by $9,000 annually from day one, with manageable debt that won't constrain post-graduation choices. This is one of the stronger marketing programs you'll find in Texas.