Marketing at University of Phoenix-Texas
Bachelor's Degree
Analysis
University of Phoenix-Texas marketing graduates start with impressive first-year earnings of $63,570—ranking in the 95th percentile nationally and 80th in Texas, competing with graduates from TCU and UT Austin. However, this strong start comes with an unusual challenge: by year four, median earnings drop to $53,053, a 16% decline that's uncommon for bachelor's programs. The debt burden of $45,070 is roughly double both state and national medians, creating a tight financial window during those critical early earning years.
The earnings trajectory raises questions about career sustainability or whether graduates transition into different roles over time. Despite the decline, fourth-year earnings still exceed Texas's median for marketing programs ($43,941), suggesting graduates maintain above-average market positioning. The debt-to-earnings ratio of 0.71 is manageable in year one but becomes more concerning as income drops. For context, marketing graduates at Texas A&M carry half the debt ($22,130 state median) while earning $51,465 in their early careers—a more stable financial foundation.
This program works best for students who can capitalize on the strong initial earning power to aggressively pay down debt in years one through three, before the earnings decline hits. Parents should budget for the possibility that year four and beyond may require careful financial management as their child's income adjusts.
Where University of Phoenix-Texas Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Phoenix-Texas graduates compare to all programs nationally
University of Phoenix-Texas graduates earn $64k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Phoenix-Texas | $63,570 | $53,053 | $45,070 | 0.71 |
| Texas Christian University | $68,497 | $81,394 | $19,250 | 0.28 |
| The University of Texas at Austin | $59,428 | $74,178 | $19,625 | 0.33 |
| Baylor University | $57,162 | $59,964 | $21,775 | 0.38 |
| Trinity University | $55,928 | $60,350 | $23,500 | 0.42 |
| Texas A&M University-College Station | $51,465 | $61,801 | $19,896 | 0.39 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Texas Christian University Fort Worth | $57,220 | $68,497 | $19,250 |
| The University of Texas at Austin Austin | $11,678 | $59,428 | $19,625 |
| Baylor University Waco | $54,844 | $57,162 | $21,775 |
| Trinity University San Antonio | $51,352 | $55,928 | $23,500 |
| Texas A&M University-College Station College Station | $13,099 | $51,465 | $19,896 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Phoenix-Texas, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 64 graduates with reported earnings and 78 graduates with debt data. Small samples may not be representative.