Analysis
University of Phoenix-Texas marketing graduates start with impressive first-year earnings of $63,570βranking in the 95th percentile nationally and 80th in Texas, competing with graduates from TCU and UT Austin. However, this strong start comes with an unusual challenge: by year four, median earnings drop to $53,053, a 16% decline that's uncommon for bachelor's programs. The debt burden of $45,070 is roughly double both state and national medians, creating a tight financial window during those critical early earning years.
The earnings trajectory raises questions about career sustainability or whether graduates transition into different roles over time. Despite the decline, fourth-year earnings still exceed Texas's median for marketing programs ($43,941), suggesting graduates maintain above-average market positioning. The debt-to-earnings ratio of 0.71 is manageable in year one but becomes more concerning as income drops. For context, marketing graduates at Texas A&M carry half the debt ($22,130 state median) while earning $51,465 in their early careersβa more stable financial foundation.
This program works best for students who can capitalize on the strong initial earning power to aggressively pay down debt in years one through three, before the earnings decline hits. Parents should budget for the possibility that year four and beyond may require careful financial management as their child's income adjusts.
Where University of Phoenix-Texas Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Phoenix-Texas graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Phoenix-Texas | $63,570 | $53,053 | -17% |
| Southern Methodist University | $50,790 | $83,357 | +64% |
| Texas Christian University | $68,497 | $81,394 | +19% |
| The University of Texas at Austin | $59,428 | $74,178 | +25% |
| Texas Tech University | $49,773 | $64,758 | +30% |
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| β | $63,570 | $53,053 | $45,070 | 0.71 | |
| $57,220 | $68,497 | $81,394 | $19,250 | 0.28 | |
| $11,678 | $59,428 | $74,178 | $19,625 | 0.33 | |
| $54,844 | $57,162 | $59,964 | $21,775 | 0.38 | |
| $51,352 | $55,928 | $60,350 | $23,500 | 0.42 | |
| $13,099 | $51,465 | $61,801 | $19,896 | 0.39 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Phoenix-Texas, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 64 graduates with reported earnings and 78 graduates with debt data. Small samples may not be representative.