Marketing at Trinity University
Bachelor's Degree
Analysis
Trinity's marketing program launches graduates into the 95th percentile nationally and 80th percentile in Texas for earnings—impressive numbers that place them ahead of UT Austin and just behind Baylor. At $55,928 in year one, these graduates earn 25% more than the typical marketing major in Texas and substantially outperform the national median of $44,728. The debt load of $23,500 is manageable, creating a debt-to-earnings ratio of 0.42 that allows most graduates to pay off loans within a reasonable timeframe.
The catch here is sample size: with fewer than 30 graduates tracked, these figures could swing significantly year to year. Marketing programs can also vary wildly in quality and network effects matter considerably—Trinity's 28% admission rate and strong SAT scores suggest a peer group that may open doors beyond the classroom. The 8% earnings growth to year four is modest but steady, reaching $60,350 without the dramatic jumps you'd see in fields like tech or finance.
For families weighing Trinity's price tag against state schools, this data suggests the investment pays off if your child wants marketing specifically. The earnings gap versus Texas A&M ($9,000+ advantage) could justify higher tuition, though TCU's graduates still command a significant premium over Trinity's. Just remember these numbers represent a small cohort—future outcomes could vary.
Where Trinity University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Trinity University graduates compare to all programs nationally
Trinity University graduates earn $56k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Trinity University | $55,928 | $60,350 | $23,500 | 0.42 |
| Texas Christian University | $68,497 | $81,394 | $19,250 | 0.28 |
| University of Phoenix-Texas | $63,570 | $53,053 | $45,070 | 0.71 |
| The University of Texas at Austin | $59,428 | $74,178 | $19,625 | 0.33 |
| Baylor University | $57,162 | $59,964 | $21,775 | 0.38 |
| Texas A&M University-College Station | $51,465 | $61,801 | $19,896 | 0.39 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Texas Christian University Fort Worth | $57,220 | $68,497 | $19,250 |
| University of Phoenix-Texas Dallas | — | $63,570 | $45,070 |
| The University of Texas at Austin Austin | $11,678 | $59,428 | $19,625 |
| Baylor University Waco | $54,844 | $57,162 | $21,775 |
| Texas A&M University-College Station College Station | $13,099 | $51,465 | $19,896 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Trinity University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.