Marketing at The University of Texas at Austin

UT Austin's marketing program punches well above its weight, delivering first-year earnings of $59,428—a full $15,000 more than what Texas marketing grads typically earn. Among the 57 programs in Texas, only TCU beats it, putting UT in the 80th percentile statewide. Nationally, it ranks in the 95th percentile, meaning it outearns 95% of marketing programs across the country. This performance comes from a highly selective institution (29% acceptance rate) that combines brand strength with a reasonable price tag.

The debt picture sweetens the deal considerably. At $19,625, graduates owe roughly $2,500 less than the Texas median and $4,600 less than the national benchmark. That translates to a debt-to-earnings ratio of just 0.33—meaning graduates could theoretically pay off their loans in four months of gross salary. Strong 25% earnings growth to year four ($74,178) suggests the program opens doors to legitimate career advancement, not just entry-level positions.

For Texas families, this represents one of the state's best marketing programs at a fraction of the debt load you'd carry at comparable private schools like TCU or Baylor. The combination of top-tier outcomes and manageable debt makes this a clear win, assuming your student can navigate the competitive admissions process.