Marketing at Baylor University

Baylor's marketing graduates earn nearly $15,000 more than the typical Texas marketing grad—a substantial premium that places this program in the 80th percentile statewide. At $57,162 one year out, these students are earning more than graduates from UT Austin's program and approaching TCU's outcomes, despite Baylor's lower debt burden. With a debt-to-earnings ratio of 0.38, most graduates should be able to manage their loans comfortably while building careers.

The 95th percentile national ranking tells an even stronger story: Baylor's marketing program outperforms nearly all comparable programs nationwide. While earnings growth is modest at 5% over four years, the starting salary is strong enough that the trajectory matters less—these graduates begin their careers well-positioned. The robust sample size confirms this isn't a fluke of small cohorts.

For families weighing private school tuition against public alternatives, Baylor delivers measurably better outcomes than most Texas options. The $21,775 median debt is reasonable given the earning power, and the selective admission standards (51% acceptance rate, 1313 SAT average) suggest students benefit from a strong peer network. This is one of the state's top-performing marketing programs with a price tag that reflects genuine value.