Business, Management, Marketing, at Arizona State University Campus Immersion
Bachelor's Degree
Analysis
ASU's business program delivers exactly what you'd expect—solid, middle-of-the-road outcomes that won't surprise anyone. Your child would graduate earning $50,740, which matches the national median for business programs perfectly. However, there's a significant advantage here: the debt load is exceptionally low at just $19,802, putting this program in the 11th percentile nationally for debt (meaning 89% of similar programs saddle students with more debt).
This debt advantage is the program's strongest selling point. With a debt-to-earnings ratio of 0.39, graduates owe less than 40 cents for every dollar they'll earn in their first year—a very manageable burden that leaves room for other life goals. The 20% earnings growth over four years shows decent career progression, reaching $60,747 by year four. Within Arizona, this program performs slightly above average, ranking in the 60th percentile among the state's limited business program options.
The bottom line: ASU's business program won't catapult your child to exceptional earnings, but it offers a financially sensible path to a business career with minimal debt stress. For families concerned about college costs, this represents good value—your child gets a degree from a well-known university without the crushing debt that often accompanies business programs elsewhere.
Where Arizona State University Campus Immersion Stands
Earnings vs. debt across all business, management, marketing, bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Arizona State University Campus Immersion graduates compare to all programs nationally
Arizona State University Campus Immersion graduates earn $51k, placing them in the 50th percentile of all business, management, marketing, bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Arizona
Business, Management, Marketing, bachelors's programs at peer institutions in Arizona (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Arizona State University Campus Immersion | $50,740 | $60,747 | $19,802 | 0.39 |
| Arizona State University Digital Immersion | $50,740 | $60,747 | $19,802 | 0.39 |
| National Median | $50,740 | — | $26,000 | 0.51 |
Other Business, Management, Marketing, Programs in Arizona
Compare tuition, earnings, and debt across Arizona schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Arizona State University Digital Immersion Scottsdale | — | $50,740 | $19,802 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Arizona State University Campus Immersion, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 1444 graduates with reported earnings and 1369 graduates with debt data. Small samples may not be representative.