Business, Management, Marketing, at Arizona State University Digital Immersion
Bachelor's Degree
Analysis
ASU's Digital Immersion business program delivers solid value through exceptionally low debt rather than standout earnings. With median debt of just $19,802—placing it in the 89th percentile nationally for low debt—graduates face minimal financial burden while earning typical salaries for business majors. The debt-to-earnings ratio of 0.39 is excellent, meaning students can realistically pay off their loans within a few years of graduation.
The earnings picture is more modest but reasonable. Starting salaries of $50,740 match the national median exactly, though they do rank in the 60th percentile among Arizona business programs. More importantly, earnings show healthy 20% growth to $60,747 by year four, reaching the 75th percentile nationally. This suggests the program provides a foundation for career advancement, even if it doesn't immediately catapult graduates into high-paying roles.
For parents concerned about college debt, this program offers a compelling proposition: your child can earn a business degree from a well-known university without taking on crushing debt. While the earnings aren't exceptional, the combination of low debt and solid growth trajectory makes this a financially sound choice. The robust sample size gives confidence these outcomes are reliable, not just lucky outliers.
Where Arizona State University Digital Immersion Stands
Earnings vs. debt across all business, management, marketing, bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Arizona State University Digital Immersion graduates compare to all programs nationally
Arizona State University Digital Immersion graduates earn $51k, placing them in the 50th percentile of all business, management, marketing, bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Arizona
Business, Management, Marketing, bachelors's programs at peer institutions in Arizona (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Arizona State University Digital Immersion | $50,740 | $60,747 | $19,802 | 0.39 |
| Arizona State University Campus Immersion | $50,740 | $60,747 | $19,802 | 0.39 |
| National Median | $50,740 | — | $26,000 | 0.51 |
Other Business, Management, Marketing, Programs in Arizona
Compare tuition, earnings, and debt across Arizona schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Arizona State University Campus Immersion Tempe | $12,051 | $50,740 | $19,802 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Arizona State University Digital Immersion, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 1444 graduates with reported earnings and 1369 graduates with debt data. Small samples may not be representative.