Business Administration, Management and Operations at Arizona State University Digital Immersion
Bachelor's Degree
Analysis
ASU's Digital Immersion business program delivers exceptional value that punches well above its weight nationally. With first-year earnings of $61,117—placing it in the 95th percentile nationally and significantly above both the national median ($45,703) and Arizona median ($53,770)—your child would be entering a program that consistently produces strong earning potential. The $22,000 median debt is reasonable, creating a healthy debt-to-earnings ratio of 0.36 that positions graduates for financial success right out of college.
What makes this particularly compelling is the program's strong trajectory: earnings grow 16% from year one to year four, reaching $70,685. While it ranks in the 60th percentile within Arizona (still above the state median), the national performance tells the real story—this program outperforms 95% of similar business programs across the country. Among Arizona's top business programs, ASU Digital Immersion ties for second place with the traditional Campus Immersion program, demonstrating that the digital format doesn't compromise outcomes.
The bottom line: this program offers excellent return on investment with manageable debt and strong earning potential that exceeds most alternatives. For families seeking a respected business degree with proven employment outcomes, ASU's digital program represents a smart financial choice that delivers both immediate earning power and solid growth prospects.
Where Arizona State University Digital Immersion Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Arizona State University Digital Immersion graduates compare to all programs nationally
Arizona State University Digital Immersion graduates earn $61k, placing them in the 95th percentile of all business administration, management and operations bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Arizona
Business Administration, Management and Operations bachelors's programs at peer institutions in Arizona (21 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Arizona State University Digital Immersion | $61,117 | $70,685 | $22,000 | 0.36 |
| Embry-Riddle Aeronautical University-Prescott | $66,999 | $77,767 | $20,508 | 0.31 |
| Arizona State University Campus Immersion | $61,117 | $70,685 | $22,000 | 0.36 |
| University of Phoenix-Arizona | $58,268 | $56,533 | $42,386 | 0.73 |
| DeVry University-Arizona | $55,102 | $55,550 | $46,797 | 0.85 |
| Aspen University | $54,922 | — | $24,796 | 0.45 |
| National Median | $45,703 | — | $26,000 | 0.57 |
Other Business Administration, Management and Operations Programs in Arizona
Compare tuition, earnings, and debt across Arizona schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Embry-Riddle Aeronautical University-Prescott Prescott | $42,204 | $66,999 | $20,508 |
| Arizona State University Campus Immersion Tempe | $12,051 | $61,117 | $22,000 |
| University of Phoenix-Arizona Phoenix | $9,552 | $58,268 | $42,386 |
| DeVry University-Arizona Phoenix | $17,488 | $55,102 | $46,797 |
| Aspen University Phoenix | $6,264 | $54,922 | $24,796 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Arizona State University Digital Immersion, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 1015 graduates with reported earnings and 988 graduates with debt data. Small samples may not be representative.