Business Administration, Management and Operations at Arizona State University Digital Immersion
Bachelor's Degree
asu.eduAnalysis
ASU's Digital Immersion business program delivers exceptional value that punches well above its weight nationally. With first-year earnings of $61,117βplacing it in the 95th percentile nationally and significantly above both the national median ($45,703) and Arizona median ($53,770)βyour child would be entering a program that consistently produces strong earning potential. The $22,000 median debt is reasonable, creating a healthy debt-to-earnings ratio of 0.36 that positions graduates for financial success right out of college.
What makes this particularly compelling is the program's strong trajectory: earnings grow 16% from year one to year four, reaching $70,685. While it ranks in the 60th percentile within Arizona (still above the state median), the national performance tells the real storyβthis program outperforms 95% of similar business programs across the country. Among Arizona's top business programs, ASU Digital Immersion ties for second place with the traditional Campus Immersion program, demonstrating that the digital format doesn't compromise outcomes.
The bottom line: this program offers excellent return on investment with manageable debt and strong earning potential that exceeds most alternatives. For families seeking a respected business degree with proven employment outcomes, ASU's digital program represents a smart financial choice that delivers both immediate earning power and solid growth prospects.
Where Arizona State University Digital Immersion Stands
Earnings vs. debt across all business administration, management and operations bachelors's programs nationally
Earnings Distribution
How Arizona State University Digital Immersion graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Arizona State University Digital Immersion | $61,117 | $70,685 | +16% |
| Embry-Riddle Aeronautical University-Prescott | $66,999 | $77,767 | +16% |
| Arizona State University Campus Immersion | $61,117 | $70,685 | +16% |
| University of Arizona | $50,924 | $63,033 | +24% |
| Grand Canyon University | $53,770 | $59,157 | +10% |
Compare to Similar Programs in Arizona
Business Administration, Management and Operations bachelors's programs at peer institutions in Arizona (21 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| β | $61,117 | $70,685 | $22,000 | 0.36 | |
| $42,204 | $66,999 | $77,767 | $20,508 | 0.31 | |
| $12,051 | $61,117 | $70,685 | $22,000 | 0.36 | |
| $9,552 | $58,268 | $56,533 | $42,386 | 0.73 | |
| $17,488 | $55,102 | $55,550 | $46,797 | 0.85 | |
| $6,264 | $54,922 | β | $24,796 | 0.45 | |
| National Median | β | $45,703 | β | $26,000 | 0.57 |
Career Paths
Occupations commonly associated with business administration, management and operations graduates
Computer and Information Systems Managers
Architectural and Engineering Managers
Biofuels/Biodiesel Technology and Product Development Managers
Financial Managers
Treasurers and Controllers
Investment Fund Managers
Natural Sciences Managers
Clinical Research Coordinators
Water Resource Specialists
Compensation and Benefits Managers
Human Resources Managers
Sales Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Arizona State University Digital Immersion, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 1015 graduates with reported earnings and 988 graduates with debt data. Small samples may not be representative.