Public Relations, Advertising, and Applied Communication at Arkansas State University
Bachelor's Degree
astate.eduAnalysis
Arkansas State's communications program outpaces both state and national expectations for entry-level earnings while keeping debt manageable. At $40,812 in first-year earnings, graduates earn about $5,600 more than the typical Arkansas communications graduate and roughly $1,000 above the national median. Among the six Arkansas schools offering this degree, A-State ranks in the 60th percentile—solidly competitive with University of Central Arkansas despite similar debt levels. The 0.57 debt-to-earnings ratio means graduates carry roughly seven months' salary in loans, a reasonable burden for a communications career.
The caveat here is the small sample size—fewer than 30 graduates reported data, so one exceptional (or struggling) cohort could skew these numbers. That said, the pattern makes sense: A-State serves a significant population of first-generation college students (37% receive Pell grants) and maintains reasonable accessibility (70% admission rate), yet its communications program appears to prepare graduates for decent-paying first jobs in advertising, PR, or corporate communications roles.
For Arkansas families, this represents solid value—competitive earnings within the state at a lower cost than private alternatives like Harding. Just recognize these numbers may shift with larger samples, and communications careers often require building experience over several years before seeing significant salary growth.
Where Arkansas State University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Arkansas State University graduates compare to all programs nationally
Compare to Similar Programs in Arkansas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Arkansas (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,754 | $40,812 | — | $23,250 | 0.57 | |
| $10,118 | $35,177 | $41,827 | $22,800 | 0.65 | |
| $24,888 | $33,577 | $47,237 | $26,854 | 0.80 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Arkansas State University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 29 graduates with debt data. Small samples may not be representative.