Public Relations, Advertising, and Applied Communication at University of Central Arkansas
Bachelor's Degree
uca.eduAnalysis
University of Central Arkansas graduates in this field start at $35,000—about $5,000 below the national median for communications programs—but there's an interesting silver lining. While this program ranks only in the 22nd percentile nationally, it sits at the 60th percentile among Arkansas programs, outearning UCA's only in-state competitor that reported data. With just six programs in the state and limited options, this becomes a more competitive choice locally than the national numbers suggest.
The $22,800 debt load is manageable at 0.65 times first-year earnings, meaning graduates could theoretically pay it off in eight months if they devoted their entire salary to it. More realistically, the 19% earnings bump to $41,800 by year four shows steady career progression that makes the debt serviceable. For Arkansas families, particularly those at schools with 90% admission rates, this represents accessible professional training without crushing financial burden.
The practical reality: if your child wants to stay in Arkansas and work in communications or PR, UCA provides a reasonable path. If they're aiming for major markets or national agencies where starting salaries are significantly higher, they'll be competing at a disadvantage against graduates from programs with stronger placement records. The investment pencils out, but career ambitions should drive the decision more than the financials alone.
Where University of Central Arkansas Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How University of Central Arkansas graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Central Arkansas | $35,177 | $41,827 | +19% |
| University of San Francisco | $37,856 | $86,425 | +128% |
| American University | $50,026 | $75,287 | +50% |
| Syracuse University | $54,934 | $71,592 | +30% |
| Harding University | $33,577 | $47,237 | +41% |
Compare to Similar Programs in Arkansas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Arkansas (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,118 | $35,177 | $41,827 | $22,800 | 0.65 | |
| $7,754 | $40,812 | — | $23,250 | 0.57 | |
| $24,888 | $33,577 | $47,237 | $26,854 | 0.80 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Arkansas, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 50 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.