Median Earnings (1yr)
$35,177
22nd percentile
60th percentile in Arkansas
Median Debt
$22,800
7% below national median

Analysis

University of Central Arkansas graduates in this field start at $35,000—about $5,000 below the national median for communications programs—but there's an interesting silver lining. While this program ranks only in the 22nd percentile nationally, it sits at the 60th percentile among Arkansas programs, outearning UCA's only in-state competitor that reported data. With just six programs in the state and limited options, this becomes a more competitive choice locally than the national numbers suggest.

The $22,800 debt load is manageable at 0.65 times first-year earnings, meaning graduates could theoretically pay it off in eight months if they devoted their entire salary to it. More realistically, the 19% earnings bump to $41,800 by year four shows steady career progression that makes the debt serviceable. For Arkansas families, particularly those at schools with 90% admission rates, this represents accessible professional training without crushing financial burden.

The practical reality: if your child wants to stay in Arkansas and work in communications or PR, UCA provides a reasonable path. If they're aiming for major markets or national agencies where starting salaries are significantly higher, they'll be competing at a disadvantage against graduates from programs with stronger placement records. The investment pencils out, but career ambitions should drive the decision more than the financials alone.

Where University of Central Arkansas Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Earnings Distribution

How University of Central Arkansas graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
University of Central Arkansas$35,177$41,827+19%
University of San Francisco$37,856$86,425+128%
American University$50,026$75,287+50%
Syracuse University$54,934$71,592+30%
Harding University$33,577$47,237+41%

Compare to Similar Programs in Arkansas

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Arkansas (6 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Central ArkansasConway$10,118$35,177$41,827$22,8000.65
Arkansas State UniversityJonesboro$7,754$40,812$23,2500.57
Harding UniversitySearcy$24,888$33,577$47,237$26,8540.80
National Median$39,794$24,6250.62

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Central Arkansas, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 50 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.