Public Relations, Advertising, and Applied Communication at Harding University
Bachelor's Degree
Analysis
Communications graduates from Harding University face a challenging financial reality: first-year earnings of $33,577 fall below both Arkansas and national medians, ranking in just the 15th percentile nationally. While the program sits in the middle of Arkansas offerings (40th percentile), that's a small consolation when competing programs like Arkansas State deliver 21% higher starting salaries. The debt load of $26,854 creates a tight budget in those early career years, though it's not dramatically out of line with similar programs.
The silver lining here is the earnings trajectory. Graduates see strong income growth, reaching $47,237 by year four—a 41% increase that suggests many eventually find their footing in the field. However, this delayed payoff means several years of financial constraint, which matters for students who may need to start repaying loans immediately. The relatively low debt-to-earnings ratio of 0.80 helps, but you're still looking at a program where your graduate will likely earn less than communications majors at peer institutions in Arkansas.
For families considering Harding, this program makes more sense if the student has strong reasons to attend beyond pure financial return—perhaps the faith-based mission or campus community. If maximizing early career earnings is the priority, Arkansas State's communications program delivers significantly better outcomes with similar debt levels.
Where Harding University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Harding University graduates compare to all programs nationally
Harding University graduates earn $34k, placing them in the 15th percentile of all public relations, advertising, and applied communication bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Arkansas
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Arkansas (6 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Harding University | $33,577 | $47,237 | $26,854 | 0.80 |
| Arkansas State University | $40,812 | — | $23,250 | 0.57 |
| University of Central Arkansas | $35,177 | $41,827 | $22,800 | 0.65 |
| National Median | $39,794 | — | $24,625 | 0.62 |
Other Public Relations, Advertising, and Applied Communication Programs in Arkansas
Compare tuition, earnings, and debt across Arkansas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Arkansas State University Jonesboro | $7,754 | $40,812 | $23,250 |
| University of Central Arkansas Conway | $10,118 | $35,177 | $22,800 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Harding University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 46 graduates with reported earnings and 53 graduates with debt data. Small samples may not be representative.