Analysis
Arkansas Tech's communication program lands squarely in the middle tier among Arkansas schools, but that positioning comes with a significant caveat: the data reflects fewer than 30 graduates, making these numbers more of a rough sketch than a reliable portrait. At $30,927 starting out, graduates earn about $3,000 less than the Arkansas median for this field and roughly $4,000 below the national benchmark. They're making about three-quarters of what peers at Arkansas State or the University of Arkansas command right after graduation.
The financial equation itself isn't terrible—$24,500 in debt against those starting earnings yields a manageable 0.79 debt-to-earnings ratio, and the 13% earnings growth over four years suggests steady career progression. For a 96% admission rate school serving a substantial population of Pell grant recipients, these outcomes represent reasonable access to middle-income work. The program costs slightly more than the state median debt while delivering slightly less in earnings, but it's not a dramatic imbalance.
The small sample size is the real wild card here. These numbers could shift substantially with a larger group, potentially in either direction. If your child is drawn to Arkansas Tech for reasons beyond pure earnings potential—location, campus culture, specific faculty—this program won't derail their finances. But families focused primarily on career outcomes should seriously consider the stronger-performing alternatives at Arkansas State or the University of Arkansas, which deliver 25-30% higher starting salaries for similar debt levels.
Where Arkansas Tech University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Arkansas Tech University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Arkansas Tech University | $30,927 | $34,783 | +12% |
| University of Arkansas | $40,095 | $52,795 | +32% |
| University of Central Arkansas | $28,490 | $43,555 | +53% |
| Ouachita Baptist University | $34,574 | $39,034 | +13% |
| Arkansas State University | $40,192 | $38,396 | -4% |
Compare to Similar Programs in Arkansas
Communication and Media Studies bachelors's programs at peer institutions in Arkansas (15 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,508 | $30,927 | $34,783 | $24,500 | 0.79 | |
| $7,754 | $40,192 | $38,396 | $21,250 | 0.53 | |
| $9,748 | $40,095 | $52,795 | $21,165 | 0.53 | |
| $32,480 | $34,574 | $39,034 | $23,521 | 0.68 | |
| $8,455 | $33,417 | $30,611 | $23,717 | 0.71 | |
| $6,906 | $28,951 | — | $23,000 | 0.79 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Arkansas Tech University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 29 graduates with reported earnings and 34 graduates with debt data. Small samples may not be representative.