Analysis
Ouachita Baptist's Communication and Media Studies program sits right in the middle of the pack nationally, but performs slightly better than most Arkansas alternatives. With starting earnings of $34,574, graduates earn about $1,200 more than the Arkansas median for this program. They're also borrowing right at the state median ($23,521), putting this program in the 60th percentile statewideβa modest advantage over most in-state options except Arkansas State and University of Arkansas.
The debt load here is manageable at 68% of first-year earnings, meaning graduates could theoretically pay off their loans in about eight months if they dedicated their entire salary to it. Four-year earnings growth of 13% isn't spectacular but shows steady progression. The real question is whether communication and media studies as a field aligns with your child's career goals, since even top programs in this major typically see modest starting salaries.
For families prioritizing an Arkansas education, Ouachita represents a reasonable choiceβmiddle-of-the-road outcomes without the debt burden that could make early career years financially precarious. Just understand you're not getting the earning power of Arkansas State ($40K starting), but you're also avoiding the weaker outcomes at smaller regional schools in the state.
Where Ouachita Baptist University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Ouachita Baptist University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Ouachita Baptist University | $34,574 | $39,034 | +13% |
| University of Arkansas | $40,095 | $52,795 | +32% |
| University of Central Arkansas | $28,490 | $43,555 | +53% |
| Arkansas State University | $40,192 | $38,396 | -4% |
| Arkansas Tech University | $30,927 | $34,783 | +12% |
Compare to Similar Programs in Arkansas
Communication and Media Studies bachelors's programs at peer institutions in Arkansas (15 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $32,480 | $34,574 | $39,034 | $23,521 | 0.68 | |
| $7,754 | $40,192 | $38,396 | $21,250 | 0.53 | |
| $9,748 | $40,095 | $52,795 | $21,165 | 0.53 | |
| $8,455 | $33,417 | $30,611 | $23,717 | 0.71 | |
| $8,508 | $30,927 | $34,783 | $24,500 | 0.79 | |
| $6,906 | $28,951 | β | $23,000 | 0.79 | |
| National Median | β | $34,959 | β | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ouachita Baptist University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 39 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.