Public Relations, Advertising, and Applied Communication at Ashland University
Bachelor's Degree
ashland.eduAnalysis
Ashland University's communications graduates start well below what you'd expect from this field—$29,437 is in the bottom 5% nationally and the bottom quarter even within Ohio, where the state median is $41,677. That's a $12,000 gap compared to other Ohio programs, and the $27,125 in debt means graduates are spending nearly their entire first year's salary just servicing what they borrowed.
The positive story here is the 47% earnings jump to $43,392 by year four, which brings graduates much closer to competitive levels. That trajectory suggests the degree opens doors that take time to walk through—internships convert to real positions, entry-level roles lead to account management, and the initial salary deficit starts to close. Still, even at year four, graduates trail the Miami University programs by $7,000+ annually.
The major asterisk: this analysis is based on fewer than 30 graduates, so these numbers could swing significantly in either direction. For a family weighing this decision, the question is whether you're comfortable with a rough start financially—nearly a year of earnings going toward debt—in exchange for a program that might eventually deliver market-rate outcomes. If your child has offers from other Ohio schools in this field, the data suggests they'll likely start stronger elsewhere.
Where Ashland University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Earnings Distribution
How Ashland University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Ashland University | $29,437 | $43,392 | +47% |
| Miami University-Oxford | $50,700 | $65,121 | +28% |
| Miami University-Hamilton | $50,700 | $65,121 | +28% |
| Miami University-Middletown | $50,700 | $65,121 | +28% |
| Otterbein University | $37,430 | $54,544 | +46% |
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $28,910 | $29,437 | $43,392 | $27,125 | 0.92 | |
| $17,809 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $7,278 | $50,700 | $65,121 | $25,000 | 0.49 | |
| $9,577 | $46,518 | $49,680 | $42,017 | 0.90 | |
| $41,788 | $45,235 | $46,188 | $27,000 | 0.60 | |
| National Median | — | $39,794 | — | $24,625 | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ashland University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 19 graduates with reported earnings and 20 graduates with debt data. Small samples may not be representative.