Analysis
Auburn's Communication and Media Studies program turns an initially modest start into something more compelling. While graduates earn just under $36,000 in their first year—roughly average for this major—they reach $54,000 by year four, representing 51% growth that outpaces most media programs. That trajectory matters more than the starting salary, especially given that starting debt of $20,675 sits well below both national and state medians.
Within Alabama, this program outperforms the University of Alabama at Birmingham and Troy, though it lags behind Alabama's flagship and Samford. Still, Auburn graduates earn 63% more than the state median for this major by year four, suggesting the program delivers value through strong career placement or employer networks that kick in after graduation. The 60th percentile ranking within Alabama confirms this is a solid in-state choice.
The core tradeoff is patience. That first-year salary won't impress anyone, and graduates need time for earnings to compound. But with debt representing just over half of first-year income—manageable by any standard—students have runway to let their career develop. For families comfortable with a slower burn rather than immediate returns, Auburn's program offers a reasonable path forward in a notoriously tough-to-monetize field.
Where Auburn University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Auburn University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Auburn University | $35,929 | $54,188 | +51% |
| The University of Alabama | $40,790 | $45,947 | +13% |
| University of Alabama at Birmingham | $33,190 | $40,729 | +23% |
| Jacksonville State University | $35,147 | $38,577 | +10% |
| University of South Alabama | $30,153 | $38,521 | +28% |
Compare to Similar Programs in Alabama
Communication and Media Studies bachelors's programs at peer institutions in Alabama (20 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,536 | $35,929 | $54,188 | $20,675 | 0.58 | |
| $11,900 | $40,790 | $45,947 | $25,000 | 0.61 | |
| $38,144 | $39,690 | — | — | — | |
| $12,426 | $35,147 | $38,577 | $24,750 | 0.70 | |
| $8,832 | $33,190 | $40,729 | $26,000 | 0.78 | |
| $9,792 | $33,154 | $32,179 | $23,250 | 0.70 | |
| National Median | — | $34,959 | — | $25,000 | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Auburn University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 111 graduates with reported earnings and 116 graduates with debt data. Small samples may not be representative.