Analysis
Samford's Communication and Media Studies graduates earn $39,690 in their first yearβa figure that places them in the top quarter nationally and above most Alabama programs, though debt estimates based on the university's typical borrowing patterns deserve careful attention. At roughly $26,000, the estimated debt burden sits near national norms for this degree, creating a debt-to-earnings ratio of 0.66. That means graduates would owe about eight months of their first-year salary, which is manageable if those earnings hold steady or grow.
The earnings edge over Alabama's median ($33,172) and proximity to flagship programs like Alabama ($40,790) suggests Samford's combination of academic reputation and Birmingham's media market may help graduates land stronger starting positions. However, with only 11% of students receiving Pell grants, this program serves a relatively affluent student body where family resources might supplement income during early career years when media jobs often demand geographic flexibility or unpaid internships.
The limitation here is that we're working with estimated debt rather than this program's actual borrowing figuresβthe small graduate sample means no reported data exists. If your child is considering Samford, request the typical debt load specifically for Communication majors and ask about employment outcomes in their target field. The earnings performance looks solid, but confirming the debt picture will determine whether this program delivers the value it appears to offer.
Where Samford University Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Distribution
How Samford University graduates compare to all programs nationally
Compare to Similar Programs in Alabama
Communication and Media Studies bachelors's programs at peer institutions in Alabama (20 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,144 | $39,690 | β | $26,000* | β | |
| $11,900 | $40,790 | $45,947 | $25,000* | 0.61 | |
| $12,536 | $35,929 | $54,188 | $20,675* | 0.58 | |
| $12,426 | $35,147 | $38,577 | $24,750* | 0.70 | |
| $8,832 | $33,190 | $40,729 | $26,000* | 0.78 | |
| $9,792 | $33,154 | $32,179 | $23,250* | 0.70 | |
| National Median | β | $34,959 | β | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Samford University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 18 graduates with debt data. Small samples may not be representative.