Median Earnings (1yr)
$39,690
75th percentile
60th percentile in Alabama
Est. Median Debt
$26,000
Est. from national median (246 programs)

Analysis

Samford's Communication and Media Studies graduates earn $39,690 in their first yearβ€”a figure that places them in the top quarter nationally and above most Alabama programs, though debt estimates based on the university's typical borrowing patterns deserve careful attention. At roughly $26,000, the estimated debt burden sits near national norms for this degree, creating a debt-to-earnings ratio of 0.66. That means graduates would owe about eight months of their first-year salary, which is manageable if those earnings hold steady or grow.

The earnings edge over Alabama's median ($33,172) and proximity to flagship programs like Alabama ($40,790) suggests Samford's combination of academic reputation and Birmingham's media market may help graduates land stronger starting positions. However, with only 11% of students receiving Pell grants, this program serves a relatively affluent student body where family resources might supplement income during early career years when media jobs often demand geographic flexibility or unpaid internships.

The limitation here is that we're working with estimated debt rather than this program's actual borrowing figuresβ€”the small graduate sample means no reported data exists. If your child is considering Samford, request the typical debt load specifically for Communication majors and ask about employment outcomes in their target field. The earnings performance looks solid, but confirming the debt picture will determine whether this program delivers the value it appears to offer.

Where Samford University Stands

Earnings vs. debt across all communication and media studies bachelors's programs nationally

Earnings Distribution

How Samford University graduates compare to all programs nationally

Compare to Similar Programs in Alabama

Communication and Media Studies bachelors's programs at peer institutions in Alabama (20 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median Debt*Debt/Earnings
Samford UniversityBirmingham$38,144$39,690β€”$26,000*β€”
The University of AlabamaTuscaloosa$11,900$40,790$45,947$25,000*0.61
Auburn UniversityAuburn$12,536$35,929$54,188$20,675*0.58
Jacksonville State UniversityJacksonville$12,426$35,147$38,577$24,750*0.70
University of Alabama at BirminghamBirmingham$8,832$33,190$40,729$26,000*0.78
Troy UniversityTroy$9,792$33,154$32,179$23,250*0.70
National Medianβ€”$34,959β€”$25,000*0.72
* Estimated from similar programs

Career Paths

Occupations commonly associated with communication and media studies graduates

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Media and Communication Workers, All Other

All media and communication workers not listed separately.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Samford University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 17 graduates with reported earnings and 18 graduates with debt data. Small samples may not be representative.