Public Relations, Advertising, and Applied Communication at Augsburg University
Bachelor's Degree
augsburg.eduAnalysis
The estimated $25,832 in debt approaches national norms for communications degrees, but the projected first-year salary of roughly $40,000—drawn from similar programs nationwide—presents a tight financial picture in Minneapolis's metro job market. While this debt-to-earnings ratio of 0.65 sits below the concerning 1.0 threshold, it means borrowers face substantial monthly payments relative to early-career income in a field where advancement often requires years of portfolio-building and networking.
What complicates this calculation is Minnesota's higher cost of living, particularly in Minneapolis. Similar programs at other Minnesota schools show earnings clustering around $40,000, suggesting this estimate may reflect regional realities. However, without actual graduate outcomes from Augsburg specifically, it's difficult to know whether this program's connections to Twin Cities agencies and media organizations translate into stronger job placement or faster salary growth than these peer-program averages suggest.
For families where the student will graduate with this level of debt, the immediate post-graduation years will require careful budgeting. Communications careers can build momentum over time, but that first year at $40,000 in an expensive metro area leaves little financial cushion. If your student can reduce borrowing through work-study, scholarships, or lower-cost early coursework elsewhere, that flexibility could meaningfully ease their career launch in a field where unpaid internships and entry-level positions are common stepping stones.
Where Augsburg University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Minnesota
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Minnesota (12 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $43,942 | $39,794* | — | $25,832* | — | |
| $36,830 | $41,278* | $51,835 | —* | — | |
| $10,336 | $39,198* | $49,415 | $22,312* | 0.57 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Augsburg University, approximately 52% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.