Analysis
Baylor's journalism program starts graduates at $35,675—essentially matching the Texas median—but stands out for what happens next. By year four, median earnings jump 46% to nearly $52,000, suggesting graduates are landing positions with real advancement potential rather than stalling in entry-level roles. While they're not quite matching SMU or UT Austin grads initially, that gap narrows considerably as careers progress.
The $23,959 debt load sits comfortably below both state and national averages, translating to a 0.67 debt-to-earnings ratio that's manageable for a journalism degree. Given that journalism typically ranks among the lower-earning majors nationally, Baylor's placement in the 60th percentile among Texas programs indicates they're doing something right—whether through network connections, practical training, or placement support that extends beyond traditional journalism into adjacent communications fields where the earnings growth is more robust.
For parents weighing the investment, this program delivers middle-of-the-pack starting salaries with notably better trajectory than typical journalism programs. The moderate debt combined with strong earnings growth creates a workable financial picture, assuming your student is prepared for those leaner early-career years. If they're serious about journalism or strategic communications and value the professional network a school like Baylor provides, the numbers support moving forward.
Where Baylor University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How Baylor University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Baylor University | $35,675 | $51,918 | +46% |
| Southern Methodist University | $40,502 | $51,501 | +27% |
| The University of Texas at Austin | $39,336 | $51,204 | +30% |
| University of North Texas | $38,118 | $47,700 | +25% |
| University of Houston | $36,226 | $42,967 | +19% |
Compare to Similar Programs in Texas
Journalism bachelors's programs at peer institutions in Texas (20 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $54,844 | $35,675 | $51,918 | $23,959 | 0.67 | |
| $64,460 | $40,502 | $51,501 | $19,448 | 0.48 | |
| $11,678 | $39,336 | $51,204 | $21,500 | 0.55 | |
| $11,164 | $38,118 | $47,700 | $19,877 | 0.52 | |
| $9,711 | $36,226 | $42,967 | $21,500 | 0.59 | |
| $11,450 | $33,255 | $35,078 | $20,847 | 0.63 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Baylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 72 graduates with reported earnings and 75 graduates with debt data. Small samples may not be representative.