Median Earnings (1yr)
$35,675
58th percentile
60th percentile in Texas
Median Debt
$23,959
1% below national median

Analysis

Baylor's journalism program starts graduates at $35,675—essentially matching the Texas median—but stands out for what happens next. By year four, median earnings jump 46% to nearly $52,000, suggesting graduates are landing positions with real advancement potential rather than stalling in entry-level roles. While they're not quite matching SMU or UT Austin grads initially, that gap narrows considerably as careers progress.

The $23,959 debt load sits comfortably below both state and national averages, translating to a 0.67 debt-to-earnings ratio that's manageable for a journalism degree. Given that journalism typically ranks among the lower-earning majors nationally, Baylor's placement in the 60th percentile among Texas programs indicates they're doing something right—whether through network connections, practical training, or placement support that extends beyond traditional journalism into adjacent communications fields where the earnings growth is more robust.

For parents weighing the investment, this program delivers middle-of-the-pack starting salaries with notably better trajectory than typical journalism programs. The moderate debt combined with strong earnings growth creates a workable financial picture, assuming your student is prepared for those leaner early-career years. If they're serious about journalism or strategic communications and value the professional network a school like Baylor provides, the numbers support moving forward.

Where Baylor University Stands

Earnings vs. debt across all journalism bachelors's programs nationally

Earnings Distribution

How Baylor University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Baylor University$35,675$51,918+46%
Southern Methodist University$40,502$51,501+27%
The University of Texas at Austin$39,336$51,204+30%
University of North Texas$38,118$47,700+25%
University of Houston$36,226$42,967+19%

Compare to Similar Programs in Texas

Journalism bachelors's programs at peer institutions in Texas (20 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Baylor UniversityWaco$54,844$35,675$51,918$23,9590.67
Southern Methodist UniversityDallas$64,460$40,502$51,501$19,4480.48
The University of Texas at AustinAustin$11,678$39,336$51,204$21,5000.55
University of North TexasDenton$11,164$38,118$47,700$19,8770.52
University of HoustonHouston$9,711$36,226$42,967$21,5000.59
Texas State UniversitySan Marcos$11,450$33,255$35,078$20,8470.63
National Median—$34,515—$24,2500.70

Career Paths

Occupations commonly associated with journalism graduates

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$72,270/yrJobs growth:Bachelor's degree

Poets, Lyricists and Creative Writers

Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.

$72,270/yrJobs growth:Bachelor's degree

Film and Video Editors

Edit moving images on film, video, or other media. May work with a producer or director to organize images for final production. May edit or synchronize soundtracks with images.

$70,570/yrJobs growth:Bachelor's degree

News Analysts, Reporters, and Journalists

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

$60,280/yrJobs growth:Bachelor's degree

Photographers

Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.

$42,520/yrJobs growth:High school diploma or equivalent

Broadcast Announcers and Radio Disc Jockeys

Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Jobs growth:

Proofreaders and Copy Markers

Read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Baylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 72 graduates with reported earnings and 75 graduates with debt data. Small samples may not be representative.