Analysis
SMU's journalism program costs significantly less in debt than you'd expect for a private university, while delivering earnings that surpass most Texas schools. With $19,448 in median debt—below both state and national averages—and first-year earnings of $40,502, graduates face a manageable debt burden that represents less than half a year's salary. By year four, earnings climb to $51,501, showing stronger growth than typical journalism programs where wages often stagnate.
The earnings picture looks particularly solid when you consider SMU journalism grads out-earn those from UT Austin, the state's flagship program, by about $1,000 in their first year. While SMU ranks at the 60th percentile statewide—middle of the pack—that actually places it in the 86th percentile nationally, suggesting Texas journalism programs generally perform well. The combination of controlled debt and above-average earnings creates a math problem that works in students' favor.
The main caveat: this data comes from a small sample of fewer than 30 graduates, so individual outcomes may vary more widely than these numbers suggest. Still, the fundamentals are sound—reasonable debt, competitive starting salaries for journalism, and meaningful earnings growth over four years. For families weighing journalism programs in Texas, SMU's financial profile compares favorably to both public and private alternatives.
Where Southern Methodist University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How Southern Methodist University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Southern Methodist University | $40,502 | $51,501 | +27% |
| Baylor University | $35,675 | $51,918 | +46% |
| The University of Texas at Austin | $39,336 | $51,204 | +30% |
| University of North Texas | $38,118 | $47,700 | +25% |
| University of Houston | $36,226 | $42,967 | +19% |
Compare to Similar Programs in Texas
Journalism bachelors's programs at peer institutions in Texas (20 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $64,460 | $40,502 | $51,501 | $19,448 | 0.48 | |
| $11,678 | $39,336 | $51,204 | $21,500 | 0.55 | |
| $11,164 | $38,118 | $47,700 | $19,877 | 0.52 | |
| $9,711 | $36,226 | $42,967 | $21,500 | 0.59 | |
| $54,844 | $35,675 | $51,918 | $23,959 | 0.67 | |
| $11,450 | $33,255 | $35,078 | $20,847 | 0.63 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southern Methodist University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 22 graduates with debt data. Small samples may not be representative.