Analysis
Texas State's journalism graduates start at $33,255—below both the state median ($35,675) and the national average ($34,515), placing this program at the 40th percentile among Texas journalism schools. While the $20,847 in debt is slightly better than typical for the field, the modest starting salary means graduates face a real challenge in those first years. You're looking at earnings that trail programs like UT Austin and University of Houston by $6,000-7,000 annually, a gap that compounds significantly over time.
The 6% earnings growth over four years to $35,078 helps narrow the gap somewhat, but graduates still remain near the middle of the pack. For a family weighing journalism programs in Texas, the question becomes whether the accessible admission (89% acceptance rate) and lower-than-average debt load offset the weaker earning potential. The program does what it promises—prepares students for journalism careers—but it's not positioning them for the higher-paying opportunities that graduates from UT Austin or SMU might access more easily.
If your child is committed to journalism and Texas State offers significant in-state tuition advantages, the manageable debt makes this workable. But if you're paying similar amounts to what you'd pay at UT Austin or University of Houston, those programs deliver materially better outcomes in the same market. The field itself pays modestly, so starting position matters more than it would in higher-earning careers.
Where Texas State University Stands
Earnings vs. debt across all journalism bachelors's programs nationally
Earnings Distribution
How Texas State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Texas State University | $33,255 | $35,078 | +5% |
| Baylor University | $35,675 | $51,918 | +46% |
| Southern Methodist University | $40,502 | $51,501 | +27% |
| The University of Texas at Austin | $39,336 | $51,204 | +30% |
| University of North Texas | $38,118 | $47,700 | +25% |
Compare to Similar Programs in Texas
Journalism bachelors's programs at peer institutions in Texas (20 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,450 | $33,255 | $35,078 | $20,847 | 0.63 | |
| $64,460 | $40,502 | $51,501 | $19,448 | 0.48 | |
| $11,678 | $39,336 | $51,204 | $21,500 | 0.55 | |
| $11,164 | $38,118 | $47,700 | $19,877 | 0.52 | |
| $9,711 | $36,226 | $42,967 | $21,500 | 0.59 | |
| $54,844 | $35,675 | $51,918 | $23,959 | 0.67 | |
| National Median | — | $34,515 | — | $24,250 | 0.70 |
Career Paths
Occupations commonly associated with journalism graduates
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Film and Video Editors
News Analysts, Reporters, and Journalists
Photographers
Broadcast Announcers and Radio Disc Jockeys
Proofreaders and Copy Markers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas State University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 45 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.