Public Relations, Advertising, and Applied Communication at Bethany Lutheran College
Bachelor's Degree
blc.eduAnalysis
A debt-to-earnings ratio of 0.65 puts this communications program in workable territory—comparable programs nationwide suggest first-year earnings around $39,800 against roughly $25,800 in loans. That means graduates are likely borrowing about eight months of their starting salary, which falls within reasonable bounds for a bachelor's degree. Minnesota's communications graduates typically start near $40,200 with lower debt loads (around $22,300), so Bethany's estimated figures suggest slightly higher borrowing for similar outcomes.
The challenge with communications degrees generally is that entry-level salaries cluster tightly—even top Minnesota programs like Northwestern-St. Paul only reach $41,300. This means there's limited upside for credential prestige in this field, and job performance matters more than alma mater. For a small Lutheran college where just 22% of students receive Pell grants, families should verify that the education includes practical portfolio work, internships with Twin Cities agencies, and professional network-building that justifies the debt load.
Given the estimates here, the program appears neither exceptional nor problematic compared to peers. The real question is whether Bethany's specific career services and industry connections can help graduates land those crucial first positions—something the suppressed data prevents us from verifying. Before committing, ask the department directly about recent graduate placements and employer relationships in Minneapolis-St. Paul's PR and advertising market.
Where Bethany Lutheran College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Minnesota
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Minnesota (12 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $30,010 | $39,794* | — | $25,832* | — | |
| $36,830 | $41,278* | $51,835 | —* | — | |
| $10,336 | $39,198* | $49,415 | $22,312* | 0.57 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bethany Lutheran College, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 183 similar programs. Actual outcomes may vary.