Public Relations, Advertising, and Applied Communication at Bluffton University
Bachelor's Degree
bluffton.eduAnalysis
Similar programs across Ohio suggest first-year earnings around $42,000 for communications graduates, which puts this degree near both state and national benchmarks—but the competitive landscape tells a more complex story. The Miami University campuses report significantly higher starting salaries at $50,700, while Franklin and Capital graduates also outperform the state median. Without actual outcomes data from Bluffton itself, it's unclear whether their graduates match the typical Ohio pattern or fall closer to the upper performers.
The estimated debt load of $26,758 translates to a 0.64 debt-to-earnings ratio, which is manageable but not exceptional for a communications degree. For context, peer programs in Ohio show similar debt levels around $26,500 median, suggesting this is fairly standard for the field. The real question becomes whether Bluffton's specific program—serving a student body where 37% receive Pell grants—produces outcomes matching the state average or whether the lack of reportable data signals smaller graduating cohorts that might limit networking and alumni connections in competitive communications markets.
Without program-specific outcomes, families should weigh Bluffton's fit factors heavily: campus environment, faculty mentorship, and internship access matter more when you can't verify typical graduate success. If comparable programs deliver $42,000 starting salaries with $27,000 in debt, that's workable—but only if this particular program actually delivers those results.
Where Bluffton University Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Ohio
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Ohio (30 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $36,298 | $41,677* | — | $26,758* | — | |
| $17,809 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $7,278 | $50,700* | $65,121 | $25,000* | 0.49 | |
| $9,577 | $46,518* | $49,680 | $42,017* | 0.90 | |
| $41,788 | $45,235* | $46,188 | $27,000* | 0.60 | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bluffton University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 14 similar programs in OH. Actual outcomes may vary.