Analysis
Bradley's radio and broadcasting program significantly outperforms most competitors in Illinois, with graduates earning $37,415 four years out—nearly $11,000 more than the state median for this field. That's crucial context in a state where many similar programs struggle to break $27,000. While the small graduating class (under 30 students) means individual outcomes could vary more than at larger programs, the earnings trajectory shows consistent growth rather than the stagnation common in media careers.
The $27,000 debt load sits near the national average for this major but translates to a manageable 0.82 debt-to-earnings ratio—meaning graduates owe less than one year's starting salary. In media fields where many programs saddle students with debt that exceeds their first-year earnings, this represents relatively responsible financial positioning. The 14% earnings bump from year one to year four suggests graduates are finding their footing rather than hitting an early ceiling.
The real question is whether your child is committed to broadcasting specifically. This program delivers solid value within its field, ranking in the 68th percentile nationally, but media careers generally start lower than many college graduates expect. If they're passionate about the industry and realistic about entry-level salaries, Bradley provides better preparation than most Illinois alternatives without excessive debt. The small program size could mean more faculty attention, though it also means less data certainty about typical outcomes.
Where Bradley University Stands
Earnings vs. debt across all radio, television, and digital communication bachelors's programs nationally
Earnings Distribution
How Bradley University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Bradley University | $32,742 | $37,415 | +14% |
| North Central College | $30,167 | $49,783 | +65% |
| Northwestern University | $24,611 | $47,162 | +92% |
| Columbia College Chicago | $24,191 | $38,875 | +61% |
| Western Illinois University | $27,462 | $37,801 | +38% |
Compare to Similar Programs in Illinois
Radio, Television, and Digital Communication bachelors's programs at peer institutions in Illinois (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,680 | $32,742 | $37,415 | $27,000 | 0.82 | |
| $44,394 | $30,167 | $49,783 | $27,000 | 0.90 | |
| $12,754 | $28,643 | — | $38,434 | 1.34 | |
| $14,952 | $27,462 | $37,801 | $29,054 | 1.06 | |
| $51,716 | $26,227 | — | $25,000 | 0.95 | |
| $13,244 | $25,057 | $35,648 | $25,025 | 1.00 | |
| National Median | — | $29,976 | — | $24,250 | 0.81 |
Career Paths
Occupations commonly associated with radio, television, and digital communication graduates
Web and Digital Interface Designers
Video Game Designers
Communications Teachers, Postsecondary
Producers and Directors
Media Programming Directors
Talent Directors
Media Technical Directors/Managers
Film and Video Editors
News Analysts, Reporters, and Journalists
Managers, All Other
Regulatory Affairs Managers
Compliance Managers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bradley University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.